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Lighter Capital Accelerates Lending Growth; Names Anthea Louie Chief Marketing OfficerLighter Capital, the leading fintech lender to tech startups, today announced that Anthea Louie has joined the organization as Chief Marketing Officer. Ms. Louie will be responsible for elevating Lighter Capital's visibility among small technology businesses seeking capital for rapid growth, but without surrendering equity. "Anthea is a seasoned leader who will play an important role in helping us penetrate new customer segments and expand our footprint in the tech lending space," said BJ Lackland, CEO of Lighter Capital. "She has a builder mentality and a long track-record of success leading and transforming marketing organizations for high-growth companies. I'm excited to have Anthea on our team and I look forward to working with her as we scale our business in the months ahead." Ms. Louie is a seasoned marketing and digital executive who has led global marketing for some of the world's most successful B2C and B2B brands, including Symantec, SAP, Yahoo!, Disney (News - Alert) Store, and Epson. Most recently, she served as VP of Digital Business and Marketing for DigiCert (formerly Symantec Website Security). She also served as VP of Digital Busines and Marketing for Symantec (News - Alert) where she built and led an insights-driven global marketing organization focused on delivering integrated marketing and digital programs that drove revenue growth, market leadership, customer engagement and loyalty. Ms. Louie has held a number of senior marketing leadership roles with responsibilities spanning product and corporate marketing, digital, eCommerce, CRM, integrated marketing and demand generation, business development, and go-to-market. "It's an exciting time to be joining Lighter Capital and the small business lending industry," Ms. Louie said. "Lighter Capital has redefined startup financing, giving entrepreneurs access to non-dilutive capital in order to grow their business and get to the next level. I'm looking forward to the challenge of building a high-performing marketing organization that actively engages with these entrepreneurs to foster a community of small businesses that have found success with Lighter Capital." Ms. Louie has been recognized for her achievements, including being named in 2016 to the list of "50 Influential Women In Digital Marketing" by TopRank Marketing. Most recently, Ms. Louie completed The Wharton School's Executive Education program in Leadership and Management. About Lighter Capital Lighter Capital is a fintech company that has created a new fundraising path for early-stage tech companies. We understand that an entrepreneur's two greatest constraints are time and money, and we've developed a funding instrument that solves for both. We provide founders up to $2 million of non-dilutive growth capital in a fraction of the time it takes to raise from traditional sources. Based in Seattle, we've invested over $125 million in 270 companies across the US.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181030005152/en/ |
