TMCnet News
Snap Launches Snap Originals Taking Mobile Storytelling to the Next Level with Its First Slate of Exclusive Scripted Shows and DocuseriesSnap Inc. (NYSE: SNAP) today announced the launch of Snap Originals and the debut of serialized Shows, including its first formal slate of scripted Shows and docuseries. Building upon its successful vertical video content platform designed exclusively for mobile, Snap is moving mobile TV forward with series from some of the industry's biggest names, including Bunim/Murray Productions, the Duplass Brothers' DBP Donut and Brad Weston's Makeready, as well as established film and television writers. For more on Snap Originals, visit: https://snaporiginals.snapchat.com "Over the last two years, our highly engaged and loyal audience has helped to define what mobile content should look like -- vertical, hyper-visual and paced in a way that draws you in quickly and makes you want to return," said Nick Bell, Snap's Vice President of Content. "We're proud to be working with some of the industry's most talented storytellers to bring new and innovative Shows to our community and are thankful to be extending our partnerships with NBCUniversal and Viacom (News - Alert) to create even more content for Snapchatters worldwide." Since the beginning of the year, Snap has nearly tripled the time viewers spend engaging with its Shows. Snap Originals will be available on the Discover page to Snapchat users globally, or by searching for the title using Snapchat's Search feature. Snap is also introducing new product features that will make it easier for viewers to discover, watch and interact with Originals and all Shows on Snapchat. Every Show will have a dedicated profile page where Snapchatters can easly find all available episodes and seasons to watch at once. Each episode averages five minutes in length and brands can purchase 'Commercials' within Shows, Snap's recently launched six-second, non-skippable ad format. The initial launch slate includes:
Six additional series have already been greenlit for production. Snap has created portal Lenses for several of its shows, enabling users to swipe up from an episode of the Show and literally walk into a scene and interact with the objects and characters to deepen their experience. It has also developed custom interactive Lenses, including reaction Lenses for some of the shows' most riveting scenes that will enable and encourage Snapchatters to share the show experience with their friends. In addition, Snap also announced NBCUniversal extended its content production commitments through 2019, and Viacom has committed to creating 10 new Snap Originals. Viacom also committed to syndicating at least 500 episodes of its network's shows to the Snapchat audience. About Snap Inc. Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181010005248/en/ |