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argodesign Partners with Magic Leap to Create Next Pattern of Computing
[October 09, 2018]

argodesign Partners with Magic Leap to Create Next Pattern of Computing

AUSTIN, Texas, Oct. 9, 2018 /PRNewswire/ -- argodesign, an Austin-based product design consultancy, is proud to announce its position as a strategic design partner to Magic Leap. Their work will contribute to the buildout of a new computing model based on the concepts of mixed reality and spatial computing.

argo is collaborating closely with the Magic Leap team to make sure the core experience of Magic Leap One is consistent, usable, and compelling. The team is focused on helping to create the foundational user experience model that supports an expanding field of third-party developers for the platform.

Magic Leap One Creator Edition uses built-in sensors and cameras to map and understand the environment. This power allows the user interface to seamlessly bridge the digital world and the physical world, which creates opportunity to build new experiences that have never been possible before.

"In both design visions and work, we have been exploring the way we interact with computers for a long time," said Jared Ficlin, Partner and Creative Technologist at argodesign. "Our relationship with Magic Leap allows us to do this in a much more fundamental and meaningful way, by helping to design spatial experiences. We're in a great position to define an entirely new pattern of computing."

"argo has a strong understanding of this space, and a natural curiosity that uniquely positions them as an ideal partner," said Omar Khan, Chief Product Officer at Magic Leap. "They are a true partner in helping us bring this new model of computing to life."

Magic Leap allows for immersive experiences as well as multi-task computing to take place in any room or space. This requires a careful curation of real-world object interactions such as grabbing and placing, as well as a deep range of the simple, friction free interfaces we have come to expect from handheld & laptop computers. argo lends expertise to help make that a reality.

The argo team is looking forward to sharing more about what developers, creators and explorers can expect as Magic Leap One evolves. For more, please watch Jared Ficklin in the livestream of the keynote presentation at the L.E.A.P. Conference on October 10th.

About argodesign

argodesign is a product design consultancy, growth partner to entrepreneurs, and incubator of new experiences. We create products that hide their technological prowess, evoke delight, and demonstrate simplicity and value. Our team is made up of experienced designers, expert technologists, strategic thinkers and passionate makers. To learn more, please visit


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