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comScore Validates NinthDecimal's Location and Visit MetricsSAN FRANCISCO, Oct. 09, 2018 (GLOBE NEWSWIRE) -- NinthDecimal, the leading omni-channel marketing platform, today announced that its visit metrics and location data have been validated by comScore. Completion of comScore’s multi-faceted review process validates the accuracy and aptness of NinthDecimal’s location data, as well as its data hygiene practices. “It’s increasingly important for advertisers to understand what is driving foot traffic to physical venues so they can optimize their marketing efforts,” said David Algranati, senior vice president of product management at comScore. “We are pleased to serve as a source of truth for companies like NinthDecimal as they look to validate their metrics." comScore used the following criteria, among others, to validate NinthDecimal’s visit metrics:
The visitation metrics and location data are leveraged by NinthDecimal’s marketing platform, powering a range of services including audiences, insights and measurement. About NinthDecimal Follow NinthDecimal on Twitter (@NinthDecimal) and like us on Facebook. Learn more at NinthDecimal.com. Media Contacts: |