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4Cite Names Finnerty Chief Operating Officer
[October 09, 2018]

4Cite Names Finnerty Chief Operating Officer

ALBANY, New York, Oct. 09, 2018 (GLOBE NEWSWIRE) -- 4Cite, the first and only full-service, people-based identification and insights services provider, today announced that 4Cite Senior Vice President of Product Jim Finnerty has been promoted to chief operating officer. “This is an important promotion for our company,” said 4Cite CEO Bob Gaito. “I'm a strong believer that a workplace with a growth mindset drives bottom line results. Jim’s efforts have helped us develop some of the best products for the retail and travel industries. 4Cite’s continued growth is due to strong industry/consumer dynamics, high client retention, and a growing pipeline of local and national brands."

Jim Finnerty

Currently, Finnerty oversees 4Cite’s core development, third-party technology integration, product design/feature development, system architecture and research and development. In the new role, Finnerty will collaborate with senior executives to align all aspects of the company’s vision, ensuring operations remain rooted in its core values and continued growth. He will be responsible for all product profitability, cross-team integration tools and developingrelationships with partners, resellers and vendors.

“4Cite is a market leader recognized for great people and products,” said Finnerty. “Our culture provides a distinct advantage—guiding our employees to collaborate and support one another which enables the company to efficiently and effectively create solutions for our clients. I’m looking forward to my new role and championing our differentiating value.”

About 4Cite
Albany, New York-based 4Cite is the first and only full-service, people-based identification and insights company. 68 percent of the U.S. market’s 215 million online shoppers are part of the 4Cite Data Network™. The company’s proprietary identification technology and its 4Cite Data Network are enabling ecommerce companies to identify more shoppers visiting their web sites resulting in 20+ percent sales lift. 4Cite People-Based Identification Insights HubÔ uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence purchasing activity. Helping companies drive brand loyalty and increase revenues, 4Cite is privileged to partner with some of the industry’s leading B2C and B2B companies including Staples, Harry and David, J.Jill and Vera Bradley. For more information, visit or call 844-545-7110.

CrossLink, 4Cite Data Network, 4Cite People-Based Identification Insights Interaction Hub, 4Cite Shopping Elsewhere, 4Cite Engagement Bars, 4Cite OneTag and 4Cite Live Content are registered trademarks of 4Cite Marketing, LLC. All other trademarks belong to their respective companies.


Wendy Troncone
(518) 300-3308 x142

Jennifer Schwegman
(651) 247-6640

A photo accompanying this announcement is available at //


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