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Healthgrades Reveals Next Generation CRM for Health Systems at SHSMD Connections
[October 08, 2018]

Healthgrades Reveals Next Generation CRM for Health Systems at SHSMD Connections

Healthgrades, the leading online resource for information about physicians and hospitals, today introduced its next generation Healthgrades CRM platform at SHSMD Connections, the Society for Healthcare Strategy & Market Development's annual conference. The new platform is powered by real-time consumer behavior insights from as well as the company's repository of de-identified consumer health data, the largest of its kind in the United States with insights from more than 1.4 billion patient encounters.

The platform leverages Healthgrades' 30 years of healthcare CRM experience in a modern, scalable technology solution and features a new user experience and pre-built marketing campaigns, based on proven best practices, as well as simple dashboards and support from Healthgrades experts.

According to industry research* from Grand View Research, Inc., the use of CRM helps healthcare organizations advance their customer outreach and marketing techniques, streamline their workflow, and better manage patient care.

"Today's marketing professional is an analyst; one who leverages data and research to develop strategic, measurable marketing initiatives," said Christine Albert, MPP, APR, Vice President, Marketing and Communications, LCMC Health and 2018 SHSMD Board Member. "A CRM system allows marketing teams to transform every facet of their function-using data and insights to drive strategy and achieve impactful, quantifiable results with a consumer-centric focus."

With Healthgrades CRM, health systems now have the platform to create powerful patient experiences and prove the impact of marketing programs. With advanced analytics for research and planning and best-in-class marketing automation, marketers and strategists can use the platform to:

  • Analyze and prioritize market opportunities, make better decisions, and continuously improve results
  • Predict which audiences will need healthcare services, and connect with them before they even know they need care
  • Engage with patients and non-patients by reaching them where they want to be reached-at the right time, on the right platforms, with the right messages
  • Inform stakeholders about the results marketing programs are generating, track which channels are most effective, and demonstrate return on investment

"Health systems are fundamentally reorienting around the consumer, yet many still struggle with lack of visibility into the total consumer experience," said Chris Catallo, Executive Vice President, General Manager, Health System Solutions, Healthgrades. "To build world-class engagement programs that attract, engage, motivate and retain consumers, Healthgrades helps the nation's health systems to understand and implement healthcare data insights, and reach consumers in need of care. The most-nimble and consumer-oriented systems will evolve their processes and invest in technology solutions to successfully bring this vision to life."

"Understanding consumers in our market is critical to the success of our health sciences university," said Keith Whitworth, Director of Marketing, University of Arkansas for Medical Sciences. "Healthgrades' platform gives us a holistic view into the marketplace and enables us to make effective decisions on where to focus our marketing resources, while providing full transparency into marketing performance and ROI to drive patient acquisition and engagement strategies."

For a demonstration of Healthgrades CRM at SHSMD Connections, visit Booth 508. Schedule a demo onsite.

Access the new Healthcare CRM Playbook from Healthgrades.

Learn more about how health systems partner with Healthgrades.

* Healthcare CRM Market Size & Share, Industry Report, 2018-2025, Grand View Research, Inc.

About Healthgrades

Healthgrades is dedicated to empowering stronger and more meaningful connections between patients and their healthcare providers. At, we help 30 million consumers a month to find and schedule appointments with their provider of choice. With our scheduling solutions and advanced analytics applications, we help more than 500 hospitals across the country to cultivate new patient relationships, improve patient access, and build customer loyalty. At Healthgrades, better health gets a head start.

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