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Global Location-based Services Market (2018-2023): Projected to Grow at a CAGR of 36.55% - Analysis & Forecasts by Location, Product, Applications, Technology, End-user and Region - ResearchAndMarkets.comThe "Global Location-based Services Market - Segmented by Location (Indoor, Outdoor), Product (Hardware, Software, Services), Applications, Technology, End-user and Region - Growth, Trends, and Forecasts (2018-2023)" report has been added to ResearchAndMarkets.com's offering. The Location-based services Market was valued at USD 20.53 billion and is expected to reach USD 133.08 billion by 2023, with a CAGR of 36.55% during the forecast period. The location-based services market is observing growth due to increasing analytical and business intelligence applications. The increasing importance of targeted marketing, globally, has led to high focus on marketing efforts. Location-based services allow the analysis of consumer behavior in commercial spaces, like malls and shops to understand the consumer preference to take advantage for marketing. Additionally, increasing smart device sales has further fueled the market growth. Marketers believe that location-based advertising is a strong tool for mobile marketing and can elicit quick response from consumers. Thus, location data is gradually becoming a critical element for digital marketing of brands and enterrises. Developing self-driving cars technology relies heavily on location-based services for navigation and safe driving. But, the privacy of data is a major restrain to the market. Key Highlights
Major Developments in the Market
Companies Profiled
Topics Covered 1. Introduction 2. Research Methodology 3. Location-based Services Market Insights 4. Location-based Services Market Dynamics 5. Global Location-based Services Market Segmentation 6. Competitive Intelligence - Company Profiles 7. Investment Analysis 8. Future of the Location-based Services Market For more information about this report visit https://www.researchandmarkets.com/research/8wn3zc/global?w=4
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