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Brand Reputation and Control Over the Purchase Dictate Shoppers' BehaviorATLANTA, Sept. 17, 2018 (GLOBE NEWSWIRE) -- 2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer preferences and industry trends that software merchants can leverage to increase their online sales worldwide. A stellar brand reputation helps vendors anywhere on the planet Flexibility and ability to change or cancel subscriptions anytime are key To satisfy this requirement, merchants need to provide their clients with tools and access to self-service and assisted support in order to manage their subscriptions seamlessly, 24x7. This makes voluntary and involuntary churn prevention tools, coupled with advanced subscription management, the recipe for success in connecting to today’s savvy buyers. “Understanding buyers’ habits and preferences is key to reaching them effectively with the right products and offers and providing the expected support, via their preferred channels,” said Erich Litch, Chief Revenue Officer, 2Checkout. “Our Software & SaaS Buying Behavior Survey delivers insights about when and how buyers prefer to get software, and what are their preferences or concerns when buying online, empowering merchants to make better sales and mareting decisions.” Reviews speak louder than discounts or free trials Reaching a real person is reassuring, no matter where buyers are Search rules around the world Most software purchases still made on desktop as mobile catches up This could be related to the type of product or service purchased, with security and privacy software being the top-selling category worldwide at 51%. Audiovisual and utilities, both at 30%, follow close behind security software. Other popular types of software include gaming, internet browsing and mobile apps. Credit cards and PayPal remain most common ways to pay; mobile payments gain ground The 2Checkout research includes further details on purchase preferences, privacy concerns, support methods and renewal options. For more information on survey findings, see the 2Checkout Software & SaaS Buying Behavior Infographic. Note on methodology and results analysis: Survey deployed by 2Checkout and partners during Feb-June 2018 at global level via multiple channels. Results are based on 900 respondents. Several questions have weighted answers; insights are based on overall weighted average, with percentages for “most important” option presented for simplification. Regional breakdown: NA 68%, EMEA 24%, APAC 8%. About 2Checkout (formerly Avangate) For further information contact: Delia Ene, Avangate Email: [email protected] Tel: +31 20 890 8080 ext.: 4654 |