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IZEA Selected to Execute Influencer Marketing Program for Top 50 Restaurant ChainIZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplaces connecting brands and publishers with influential content creators, today announced that they have been selected to promote an upcoming holiday influencer marketing program for a Top 50 Restaurant Chain in the United States, as ranked by revenue according to Nation's Restaurant News. IZEA has been contracted directly by the brand to execute the program. "There is a significant opportunity for IZEA's influencer marketing services within the restaurant industry, and we continue to make progress with leading brands in the space," said Ted Murphy, Founder and CEO of IZEA. "The experiential nature of dining at a restaurant is especially well-suited for influencer content. Photos and videos of food are among the most prevalent in social media, and the sharing of sponsored dining content flows well within an influencer's organic content. Dining content appeals to millennials in particular, and there is a strong propensity for them to share dining content before they eat their meal." IZEA's influencer marketing platform, IZEAx, providesrestaurant companies and their agency partners with the ability to engage influencers for sponsorship opportunities at scale. By using IZEA's mobile app, influencers can document their experience and send social media content to the brand for approval prior to publishing. Once approved, content is published with automated FTC (News - Alert) disclosure compliance and a unique tracking code for performance measurement. IZEAx provides a proprietary analytics dashboard with engagement data and supports third-party tracking for conversion metrics and expanded analysis of return on investment. IZEA has executed programs for many of the world's leading restaurant chains, including three of the top five restaurant chains by revenue in the United States. For more information about executing an influencer marketing program for restaurants visit izea.com. About IZEA Worldwide, Inc. IZEA Worldwide, Inc. ("IZEA") operates online platforms that connect marketers with content creators. IZEA platforms automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/. Safe Harbor Statement This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements, and terms such as "anticipate," "expect," "intend," "believe," "may," "will," "should," or other comparable terms, are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, changing economic conditions. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180913005497/en/ |
