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Salesforce Predicts that, for the First Time Ever, More Purchases Will Be Made with Mobile Phones During the Holiday Season than Any Other DevicesSAN FRANCISCO, Sept. 12, 2018 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today released its new consumer insights and predictions for the 2018 holiday shopping season. Mobile will dominate the 2018 holiday season, with more orders and visits to ecommerce sites on phones than any other devices. 2018 holiday season revenue will grow 13 percent over last year, with AI-based product recommendations driving 35 percent of all revenue. Salesforce combined insights on the activity of 500 million global shoppers across 53 countries and billions of transactions powered by Commerce Cloud with data from the Salesforce annual Shopper-First Retailing Report. Top Four Salesforce 2018 Holiday Season Predictions and Insights:
For the first time during the holiday season, shoppers will place more orders from their phones than computers or tablets. Mobile phones will account for 46 percent of all orders, edging out computers (44 percent), and far outpacing tablets (9 percent):
"Mobile is undoubtedly the most disruptive force in retail since the onset of ecommerce," said Rick Kenney, Head of Consumer Insights, Salesforce. "This is the year shppers turn to phones, buying more on phones than any other device, and making far more visits, too. We'll see more visits from phones this season than total ecommerce visits across the entire 2015 shopping season. And even those in-store shoppers are mobile — 83 percent of shoppers aged 18–44 are using their phones while in a physical store." Instagram will emerge this holiday season as the fastest growing social channel for referring digital traffic to retail sites:
AI-based product recommendations will drive more growth:
"Nearly two-thirds of consumers say they don't feel that retailers truly know them. But retailers who infuse AI into the shopping experience can better understand customer needs and drive increased revenue with capabilities like personalized product recommendations," said Kenney. Additional Resources:
2018 Salesforce Holiday Insights and Predictions Methodology Shopper-First Retailing Report About Salesforce Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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