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Informa Engage's Database Grows to Include Hard to Reach Medical and Healthcare Professionals for Highly Targeted MarketingNEW YORK, Sept. 10, 2018 /PRNewswire/ -- Informa Engage, the global leader in marketing services, now offers an integrated customer database for the medical and healthcare marketplace with access to more than half a million SKIPTA users. Reaching the right audience is a challenge for marketers. Forty percent of marketers say finding the right decision makers is a top challenge (Informa Engage). Informa Engage drives results for marketers through its high-quality first-party global database. Skipta is the leading social network of specialized online medical communities for verified healthcare professionals (HCPs). Skipta's growing network of more than 30 specialty communities allow verified HCPs to communicate and collaborate with peers in a focused, secure environment. Each community's membership base is focused to a specific physician specialty such as Oncologists and Neurologists as well as additional healthcare professions such as Pharmacists, Nurse Practitionersand Physician Assistants. Key features of Informa Engage's database for the medical and healthcare markets includes:
"Our global first-party database of highly qualified professional business users in the hard to reach medical and healthcare industries makes it easy for marketers to promote their products and services for marketing programs such as Audience Extension. Through a unique combination of insight into the medical and healthcare markets and our superior targeting and segmentation capabilities, we help marketers identify specialized medical and healthcare professionals and connect with them at the right time and in the right place," said Joann Kropp, Vice President, Global Data Solutions, Informa Engage. For additional information on Informa Engage data for the healthcare market, contact Joann Kropp, VP, Global Data Solutions at [email protected]. About Informa Engage Media Contact View original content with multimedia:http://www.prnewswire.com/news-releases/informa-engages-database-grows-to-include-hard-to-reach-medical-and-healthcare-professionals-for-highly-targeted-marketing-300708940.html SOURCE Informa Engage |