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HUAWEI Launches Kirin 980 - The World's First 7nm SOC - and Announces Arrival of the Brilliantly Iridescent Variant Twilight P20 Pro To The Canadian MarketBERLIN, Germany, Aug. 31, 2018 /CNW/ - In his IFA 2018 keynote titled "The Ultimate Power of Mobile AI"(Artificial Intelligence), HUAWEI Consumer Business Group CEO Mr. Richard Yu introduced the Kirin 980, the system on a chip (SoC) that will bring about the next evolution of mobile AI. As the world's first commercial SoC manufactured with Taiwan Semiconductor Manufacturer Company's (TSMC) 7nm process, Kirin 980 combines best-in-class performance, efficiency, connectivity features, and Dual NPU AI processing power. The Kirin 980 chipset will be featured in the next highly anticipated high-end device coming to Canada later this year. "Last year, we showed the world the potential of On-Device AI with the Kirin 970, and this year, we've designed an all-round powerhouse that not only features outstanding AI capabilities, but also brings cutting-edge raw performance to consumers," said Mr. Yu. "Equipped with all-new CPU, GPU and Dual NPU, the Kirin 980 is the ultimate engine to power next-generation productivity and entertainment applications." Starting September 6th, HUAWEI's Twilight P20 Pro will be available to Canadians at Bell, Rogers, TELUS and SaskTel. The Twilight is an iridescent and gradient colour created by applying eight alternating layers of oxides and nitrates on the glass – five layers of colour coating, one diamond-like carbon layer and two layers of anti-fingerprint coating. Making its Canadian debut at the 2018 Toronto International Film Festival (TIFF), the HUAWEI Twilight P20 Pro is the Official Smartphone of TIFF 2018. The HUAWEI P20 Pro was recently named Best Smartphone of 2018 by EISA (European Image and Sound Association), and will be capturing all of the excitement from the red carpets to the TIFF x HUAWEI Portrait Studio. Absolute Superiority The Kirin 980 is also the first SoC to embed Cortex-A76 cores, which are 75 per cent more powerful and 58 per cent more efficient compared to their previous generation. In an octa-core configuration, the CPU in Kirin 980 is comprised of two high-performance Cortex-A76 cores; two high-efficiency Cortex-A76 cores; and two extreme efficiency Cortex-A55 cores. To take full advantage of this unique configuration, HUAWEI developed an innovative Kirin CPU subsystem with Flex-cheduling technology that flexibly allocates the right cores to the right tasks. This solution designates the large high-performance cores to handle immediate, intensive workloads; the large, high-efficiency cores to provide sustained performance; and ultra-efficiency cores to tackle everyday, light activities with extreme power efficiency. Running at higher clock speeds compared to the prior generation, Kirin 980 enables quicker app launch times, better multi-tasking and a generally smoother user experience. As graphics in mobile games have become more and more sophisticated in recent years, HUAWEI has integrated the Mali-G76 GPU into the Kirin 980 to deliver unparalleled gaming experiences. Debuting with the Kirin 980, Mali-G76 offers 46 percent greater graphics processing power at 178 percent improved power efficiency over the previous generation. Mali-G76 also features an innovative clock boosting technology that utilizes AI to intelligently identify gaming workloads and adjust resource allocation for optimal gaming performance. Industry's First "Dual-Brain" Power Full-Featured ISP The rise of video-centric social media platforms brought together with it a surge of demand for video capture features. Kirin 980 adopts a new pipeline dedicated to processing video captures, allowing the camera module to shoot videos with 33 per cent shorter delay. World-Class Connectivity Inspired by Nature The next-generation AI experience is around the corner. Stay tuned for the launch of the first Kirin 980-powered Mate Series device, which is scheduled to arrive in October*. About HUAWEI Consumer BG and HUAWEI Canada For more information please visit: HuaweiCanada.ca. For regular updates on HUAWEI Canada, follow on social media: *The specifications of Kirin 980 does not represent the specifications of the phone using this chip. All data and benchmark results are based on internal testing. Results may vary in different environments. SOURCE Huawei Canada |