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Parks Associates: 57% of Consumers Report at Least one Sleep Problem
[August 06, 2018]

Parks Associates: 57% of Consumers Report at Least one Sleep Problem

DALLAS, Aug. 6, 2018 /PRNewswire/ -- New Parks Associates research reports 57% of consumers in U.S. broadband households report having at least one sleep problem. The firm's Sleep and IoT: Behaviors, Awareness, and Opportunities finds nearly 29 million U.S. broadband households own a sleep tracking product today and more than 50% are willing to buy a sleep tech product, such as mattresses with embedded sleep sensors or wrist-worn wearables with sleep tracking features. Parks Associates will address the convergence of medical technology, smart home, and connected health at the fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester Grand Hyatt in San Diego.

"Lack of quality sleep can lead to a host of chronic conditions, such as depression, obesity, and dementia, which stress the resources of both consumers and the medical industry," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "A variety of companies, from startups to major IoT players, are experimenting with different sleep tech solutions that will improve quality of life and save healthcare costs both now and in the future. At Connected Health Summit, we will explore the mix of hardware, apps, and personalized services most likely to gain traction with today's connected consumers."

Parks Associates will host a pre-conference research workshop, "Independent Living and Wellness: A Growing Opportunity," on August 28. The workshop session "Holistic Sleep Solutions: Expanding the Ecosystem" at 2:45 p.m. features a panel of industry experts exploring integration among sleep tech and connected products. They will discuss ways to design and depoy more personalized and contextually relevant sleep tech solutions. Panelists include:

  • Timo Aittokoski, Chief Scientist, Emfit
  • Jeff Patton, GM Connected Home Products, GE Lighting
  • Roy Raymann, VP,  Sleep Science & Scientific Affairs, SleepScore Labs
  • Michael Wu, VP, GM, SleepIQ LABS, SleepNumber

In the Connected Health Summit session "Integrating Health into Consumer Lifestyles," 3:00 p.m. on August 29, digital health solutions providers and medical device providers will discuss innovative ways to address the healthy living needs of consumers and households, with a focus on partnerships, new business models, and disruptive approaches to old problems. Speakers include:

  • Martin Adler, Chief Strategy Officer, Reflexion Health
  • Daniel Behrendt, Director, Honeywell Life Care Solutions
  • Karissa Price, COO, EarlySense

The Advisory Board includes executives from Best Buy; Care Innovations, an Intel company; Comcast; EarlySense; GreatCall; Life365; MDLive; Mosaic Growth Partners; Omron Healthcare; Orbita; Providence St. Joseph Health; and Walmart.

Event Sponsors include Independa, Rapid Response Monitoring, MDLIVE,, BodiMetrics, Forgerock, GiftCard Partners, Nortek Security & Control, Personal Connected Health Alliance, Qualcomm Ventures, Z-Wave, and Pathway OME.

Event Supporters include Antenna, B2 Group,, Best Web Design Agencies, CIO Applications, Conference Guru, Consortium for Patient Engagement (CoPE), Crowd Reviews, FierceHealthcare, FierceHealthIT, FiercePharma, HME News, HomeGrid Forum, Home Health Technology News, HomeToys, Innovation & Tech Today, Intelligent Health Association, IoT Consortium, ISE Magazine, LonMark International, Managed Care Magazine, Method, Personal Connected Health Alliance, PharmaVoice, RTC Media, San Diego EDC, Small Cell Forum, Startup Health, TD The Market Publishers, Telebehavioral Health Institute, TelcoProfessionals, Telehealth & Telecare Aware, The Journal of mHealth, The MedTech Strategist,, Vertical Web Media, Visibility Magazine, and Wi-Fi Alliance.

Registration is open, and media are invited to attend. To request research or an interview, contact Julia Homier at, 972-996-0214.

About Connected Health Summit
Connected Health Summit analyzes the role of innovative connected health solutions in driving changes in consumer behaviors as well as healthcare systems, insurers, and hospital networks.

Julia Homier
Parks Associates

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