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Virtuous CRM Launches New Online Donation Platform
[July 26, 2018]

Virtuous CRM Launches New Online Donation Platform

Virtuous, an award-winning nonprofit CRM and marketing software that empowers charities to build personal relationships with donors, today announced the launch of Virtuous Giving, an online donation and lead capture platform that is fully integrated with the Virtuous CRM and Marketing Suite.

"Donors tend to give more and stick around for years when their donation experience is friction-free and personalized," said Gabe Cooper, Virtuous CEO. "Virtuous Giving™ makes personal touch scalable and achievable for nonprofits of any size. The result is increased donations, happier donors, and cost savings to the nonprofit."

Virtuous Giving™ makes it easy to create online donation or lead forms using a drag-and-drop form builder and then quickly add forms to any page on your website. The giving platform also helps nonprofits personalize giving experiences by suggesting gifts based on each donor's previous giving history. Virtuous "smart asks" are specific to each donor and use predictive analytics to help grow average gift size. This type of high-touch donor engagement is unique within the nonprofit space. By creating personalized donorinteractions, Virtuous Giving™ builds increased donor loyalty and inspires larger gifts.

The Virtuous Giving™ drag-and-drop form builder allows nonprofits to easily create unlimited forms - and each form can be customized for a particular project or fundraising campaign. With just a simple copy and paste, nonprofits can add a donation or name-capture form on any page on their website. Embedding forms into the existing site is a key Virtuous feature as it gives donors a low-friction giving experience, removing the need to make a donation on a separate website.

"One of my favorite aspects of the platform is our integration with Virtuous marketing automation," said David Cady, Director of Sales at Virtuous. "Our users can quickly setup automated emails and call sequences to thank donors and build better relationships over time. We find that personalized follow-up makes all the difference when it comes to donor engagement."

In addition to donation forms, the nonprofit branded donor portal makes self-service easy. Donors can log in to access giving history, edit recurring gifts, and update billing information, saving time for both donors and nonprofit staff.

For more information on Virtuous Giving™ or the Virtuous CRM and Marketing Automation platform, visit

About Virtuous

Virtuous Software is the nonprofit CRM and marketing platform helping charities build better donor relationships, raise more money, and create more good in the world. Created by world-class developers with more than a decade of experience working with nonprofits, Virtuous Software empowers charities by helping them turn donors and supporters into advocates and community builders. For more information visit, and connect on Facebook, Twitter and LinkedIn.

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