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New Personal Finance Book for Millennials and Young Families Now Available from Wela CEO Matt Reiner
[June 12, 2018]

New Personal Finance Book for Millennials and Young Families Now Available from Wela CEO Matt Reiner

ATLANTA, June 12, 2018 (GLOBE NEWSWIRE) -- Wela, a fintech software company that blends artificial intelligence (AI) with human advisors, today announces the publication of “Ready to be Rich: Smart Financial Advice for People on the Way Up,” the personal finance book debut for the company’s CEO, Matt Reiner, CFA, CFP. The book offers a new approach for those feeling left behind in today’s financial services world: a free, holistic financial app named Benjamin. “Ready to be Rich,” weaves the advanced economic theories built into Benjamin with the financial concerns of young families and millennials to provide a method to positively change readers’ financial behaviors in a manageable way. Benjamin is currently accessible through the Wela app.

The main concept put forth by Reiner in the book is the idea of the Daily Spend Limit. The Daily Spend Limit is the amount of money allocated per day for the reader to spend while still paying bills and meeting all financial goals, such as saving for retirement, building an emergency fund and saving for vacation. The Benjamin app, a software distributed through Wela, calculates a user’s Daily Spend Limit by aggregating a user’s bank account and credit card information and analyzing recurring expenses. Benjamin then helps the use set up financial goals, and determines the user’s Daily Spend Limit number through his AI and machine learning capabilities. Users can then spend this amount guilt-free each day, still meeting all of their financial goals.

“Millennials and young families face a unique set of challenges that aren’t typically addressed by the financial services industry, and because these challenges can be so varied and far-reaching, a one-size-fits-all approach is difficult to prescribe,” said Reiner. “’Ready to Be Rich’ lays out how readers can use Benjamin to implement behaviors and strategies that will set them up for success in achieving their financial goals. This book introduces readers to concepts that ultimately flip the script on budgeting to say yes to spending.”

“Ready to be Rich” dives into the challenges its target audiences face each day in gaining control over their financial futures, and introduces them to strategies that will help move them from renting their finances to owning their finances. The book teaches young families that they can successfully manage their finances and still say yes to life experiences. Readers will learn that meeting short-term financial goals like saving for a vacation can teach the habits needed to save for goals that are a literal lifetime away, such as retirement.

“As a financial advisor, I found that only providing financial guidance to those who already had money to invest left the people who needed the most help financially adrift,” said Reiner. “Young families and millennials need to develop good financial habits now to get to the point where they are ready to invest, and this book, coupled with Benjamin, provides the tools that will help them succeed.”

“Ready to be Rich: Smart Financial Advice for People on the Way Up” is available for purchase on

For more information about Matt Reiner and the book, visit

Media Contact
Amber Richards
Uproar PR for Wela
321-236-0102 x237

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