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Bank of America Surpasses 1 Million Users on EricaBank of America today announced that it has surpassed 1 million users on Erica, the first widely available AI-driven virtual assistant in financial services, available to clients in its mobile banking app. The milestone was reached within two months of completing its phased rollout, making Erica available to mobile clients nationwide. "Our clients are increasingly asking for mobile services that make their lives easier, and Erica is becoming a growing choice for its convenience and personal solutions," said Michelle Moore, head of digital banking at Bank of America. "As we continue to advance our work on AI-driven developments, it is important that we listen to our users today and further enhance Erica to align to client feedback to better meet and anticipate needs." Erica combines the latest technology in artificial intelligence, predictive analytics and natural language to be a virtual financial assistant to clients, who can interact with Erica any way they choose, including texting, talking or tapping options on their screen. Users have primarily used Erica to search for transactions, view balance information and bills, get their credit scores and their account numbers. This latest milestone reflects the bank's continued focus on providing industry-leading digital capabilities as part of its high-tech, high-touch client experience. Additionally, this week more features will be available through the Mobile Banking app that offer clients further convenience and personalization. These features include:
Erica is the most recent innovation introduced to Bank of America consumer and small business clients adding to the growing list of capabilities including the Digital Mortgage Experience™, mobile car shopping tool, Merrill Edge® Guided Investing, and Business Advantage Relationship Rewards. Bank of America was also an early leader with Zelle, as one of the first banks to incorporate the full features of the experience in 2017. As the cashless trend accelerates, Bank of America continues to see record-breaking growth with more than 3.5 million active Zell users. In April alone, Bank of America processed nearly 11 million transactions, up 139 percent from the prior year, which totaled more than $3 billion. To learn more about Erica and download multimedia, visit the Digital Banking press kit.
Bank of America's Mobile Banking Leadership
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180612005584/en/ |