[March 09, 2018] |
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OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022 - ResearchAndMarkets.com
The "OTT
Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022"
report has been added to ResearchAndMarkets.com's
offering.
In China, massive over-the-top (OTT) players such as Alibaba, Baidu and
Tencent will compete for OTT SVoD subscribers. In other parts of
emerging Asia-Pacific (EMAP), partnerships between OTT providers and
telecoms operators will stimulate subscriptions.
This report provides:
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forecasts for the number of premium OTT video users, spend and average
spend per user (ASPU)
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forecasts split by category of OTT video service - linear channels,
linear events, TVoD (rental), TVoD (ownership) and SVoD
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forecasts for six individual countries, and emerging Asia-Pacific as a
whole
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an overview of the trends and drivers in the market.
Key performance indicators:
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Users/subscribers
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Population penetration
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Spend
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ASPU
All of the above split by the following categories of OTT video
service:
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Linear - channels (paid-for and free)
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Linear - events
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TVoD - rental
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TVoD - ownership
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SVoD (paid-for and free)
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Also split by device type:
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Smartphone
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Tablet
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PC
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TV set (including STB, smart TVs, consoles and other streamers)
Key Topics Covered:
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Executive summary
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Paid (News - Alert)-for OTT video services' worth will increase from USD7.6 billion
at the end of 2017 to USD21.3 billion by 2022
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How we classify services in this forecast
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SVoD services will account for almost three quarters of all retail
revenue growth between 2017 and 2022
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China may drive regional market trends, but many other countries will
have stronger growth rates
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Key recommendations for TV and video stakeholders
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Regional forecasts and country comparison
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Worldwide: Emerging Asia-Pacific accounted for 43% of the world's
premium OTT users in 2017 and will account for 49% by 2022
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EMAP: Outside of China, only around half of the 167 million users of
premium OTT video services in EMAP will pay for them directly in 2022
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EMAP: B2B2C models will drive OTT user in the region; OTT linear
channels will also become popular
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EMAP: Regional trends are driven by China, which will account for 57%
of premium OTT video users by 2022
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Country forecasts
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China: OTT players will try to convert ad-supported services to paid
live and SVoD subscriptions; they will succeed with SVoD
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India: ASPU will remain diluted by non-paying users but premium OTT
will reach 86 million users by 2022
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Indonesia: Many consumers take multiple services and live streaming
services are popular, but the average spend is low
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Malaysia: Penetration will match that in China by 2022, driven by a
mixture of linear and SVoD services
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Philippines: Growth, from a low base, will be stimulated by iflix and
Tribe, but ASPU will remain low
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Thailand: Piracy has prompted operators to launch device-centric
multi-OTT-partner bundles
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Forecast methodology and assumptions
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Spend forecasts focus on the direct flow of money between consumers
and OTT video providers
For more information about this report visit https://www.researchandmarkets.com/research/986pl3/ott_video_in?w=4
View source version on businesswire.com: http://www.businesswire.com/news/home/20180309005568/en/
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