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OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022 -
[March 09, 2018]

OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022 -

The "OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022" report has been added to's offering.

In China, massive over-the-top (OTT) players such as Alibaba, Baidu and Tencent will compete for OTT SVoD subscribers. In other parts of emerging Asia-Pacific (EMAP), partnerships between OTT providers and telecoms operators will stimulate subscriptions.

This report provides:

  • forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
  • forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for six individual countries, and emerging Asia-Pacific as a whole
  • an overview of the trends and drivers in the market.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free) /li>

Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)

Key Topics Covered:

  1. Executive summary
  2. Paid (News - Alert)-for OTT video services' worth will increase from USD7.6 billion at the end of 2017 to USD21.3 billion by 2022
  3. How we classify services in this forecast
  4. SVoD services will account for almost three quarters of all retail revenue growth between 2017 and 2022
  5. China may drive regional market trends, but many other countries will have stronger growth rates
  6. Key recommendations for TV and video stakeholders
  7. Regional forecasts and country comparison
  8. Worldwide: Emerging Asia-Pacific accounted for 43% of the world's premium OTT users in 2017 and will account for 49% by 2022
  9. EMAP: Outside of China, only around half of the 167 million users of premium OTT video services in EMAP will pay for them directly in 2022
  10. EMAP: B2B2C models will drive OTT user in the region; OTT linear channels will also become popular
  11. EMAP: Regional trends are driven by China, which will account for 57% of premium OTT video users by 2022
  12. Country forecasts
  13. China: OTT players will try to convert ad-supported services to paid live and SVoD subscriptions; they will succeed with SVoD
  14. India: ASPU will remain diluted by non-paying users but premium OTT will reach 86 million users by 2022
  15. Indonesia: Many consumers take multiple services and live streaming services are popular, but the average spend is low
  16. Malaysia: Penetration will match that in China by 2022, driven by a mixture of linear and SVoD services
  17. Philippines: Growth, from a low base, will be stimulated by iflix and Tribe, but ASPU will remain low
  18. Thailand: Piracy has prompted operators to launch device-centric multi-OTT-partner bundles
  19. Forecast methodology and assumptions
  20. Spend forecasts focus on the direct flow of money between consumers and OTT video providers

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