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Synchrony Invests in Digital Identity Authentication Leader PayfoneSynchrony Financial (NYSE: SYF), a premier consumer financial services company, today announced a strategic investment in Payfone, a leader in identity authentication for digital channels. The investment is one of several made recently in the mobile and authentication space by the venture capital team of Synchrony, Synchrony Ventures. Synchrony will leverage this investment to help deliver seamless and effective digital identity authentication solutions to improve customer experience, drive acquisition and reduce fraud. "We're excited to help accelerate the growth of a company that is at the forefront in providing digital identity authentication solutions," said Michael Hensinger, SVP and Senior Managing Director, Synchrony Ventures. "Synchrony's investment in Payfone represents our continuous commitment to provide our partners with fast and easy credit applications and purchasing processes that improve the customer experience." Click here to see Payfone's conversion-boosting Identity Pre-Fill solution in action. Payfone's range of digital identity authentication and provisioning products include:
Terms of the transaction were not disclosed, and it is not expected to have a material impact on Synchrony's Financial results. The Synchrony investment is part of Payfone's latest funding round of $23 million. About Payfone Payfone is the leading digital identity authentication network for the connected world. We are trusted by the world's largest banks, insurers, brokerages and technology companies to enable effortless, omni-channel user experiences. It's all done through our patented platform, which dynamically analyzes millions of signals against multiple authentication factors to generate our proprietary Trust Score for each digital identity-the only measure of digital trust of its kind on the market today. Learn more at http://www.payfone.com and https://www.linkedin.com/company/payfone. About Synchrony Financial Synchrony Financial (NYSE: SYF) is one of the nation's premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners' over 365,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchase of goods and services. Synchrony Financial offers private label credit cards, Dual Card™, and general purpose co-branded credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank. More information can be found at www.synchronyfinancial.com, www.facebook.com/SynchronyFinancial, www.linkedin.com/company/synchrony-financial and www.twitter.com/SYFNews. *Source (News - Alert): The Nilson Report (June 2017, Issue # 1112) - based on 2016 data.
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