TMCnet - World's Largest Communications and Technology Community



Cumberland Farms Launches Next Generation Of SmartPay Check-Link® App
[February 12, 2018]

Cumberland Farms Launches Next Generation Of SmartPay Check-Link® App

WESTBOROUGH, Mass., Feb. 12, 2018 /PRNewswire/ -- Cumberland Farms, a leading coffee, convenience and gasoline retailer, today announced the launch of a completely redesigned SmartPay Check-Link® mobile app with several new enhancements and features. Starting today, mobile app users who upgrade to the new version can earn their way to free select in-store menu items, such as pizza and breakfast sandwiches, via Clubs that reward users with a free menu item for every ten items purchased.

Cumberland Farms

"We have a very large and loyal SmartPay mobile app customer base, and we're excited for them to upgrade to the newest version," said Gwen Forman, Senior Vice President of Marketing at Cumberland Farms. "When we launched the SmartPay program five years ago it was one of the most innovative programs of its kind, and remains as such today.  There is no other app that saves customers 10 cents on every gallon of fuel, every day.  The beauty of SmartPay Check-Link is its simplicity, and our new design further enhances that simplicity with an elegant, intuitive design. We encourage all of our SmartPay card users to switch to the app, and all of our other customers to sign up and enjoy the 10 cents savings and all of the other benefits!" 

While all SmartPay users save 10 cents on every gallon of gas, every day, mobile app users enjoy additional benefits such as a free coffee or fountain beverage for every 50 gallons of gas prchased. In addition, mobile app users receive bonus reward coupons for many popular items. The newest version of SmartPay is the first of many updates that Cumberland Farms plans to roll out in its effort to give customers the latest innovative technology, and includes new features such as a secure biometric touch ID sign-in process, an enhanced store finder, and the ability to sign up for SmartPay on the app itself. In addition, the SmartPay app allows users to:

  • Track lifetime savings on select in-store food items and gas rewards
  • Easily pay for fuel and in-store purchases
  • View in-store deals and promotions
  • Track fuel rewards progress
  • Find directions to the nearest Cumberland Farms and check hours of operation

To download the SmartPay app, visit the Apple App store or Google Play, and set up your account through the mobile app or visit

To learn more about Cumberland Farms, visit or follow Cumberland Farms on Twitter and Instagram @CumberlandFarms.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of nearly 600 convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry to supporting local sports teams and fundraising. For more information, please visit us at or follow us on Twitter at

Cumberland Farms. (PRNewsFoto/Cumberland Farms)

Cision View original content with multimedia:

SOURCE Cumberland Farms

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy