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The Future of Communication Services Market 2018-2021: The Perspectives for Telcos and Internet Players -
[January 31, 2018]

The Future of Communication Services Market 2018-2021: The Perspectives for Telcos and Internet Players -

The "The Future of Communication Services: The Perspectives for Telcos and Internet Players" report has been added to's offering.

This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned.

The VoIP market (e.g., Microsoft Skype), the IP messaging market (e.g., WhatsApp), and a portion of the social networking advertising market (e.g., Facebook (News - Alert)) makes up the consumer OTT communications market.

The dynamics of each of these market segments are examined as well. The various business models that have appeared, the platform strategies of different types of players, and the trends of acquisitions in the market, are also analysed.

One of the key analyses in this report is the comparison with the telco communications market. The myth of OTTs taking away telco revenues' is scrutinised, together with the effectiveness of the responses available to telcos, as well as the future path towards rich communication services.

Main players mentioned in the report:

  • OTT players: Google (News - Alert), Facebook, Microsoft, Skype, WhatsApp, WeChat, Instagram, Snap.
  • Telcos: Orange, Telefonica, Deutsche Telekom, Vodafone (News - Alert).

Key Topics Covered:

1. Executive Summary

<> 2. Methodology & Main Concepts

2.1. General Methodology of the Reports

2.2. Main Concepts

2.2.1. VoIP (including Video over IP)

2.2.2. IP Messaging

2.2.3. Social Networks

2.2.4. Web Real-time Communication (WebRTC)

2.2.5. Business Models

3. Communication Markets

3.1. Overview

3.2. VoIP

3.2.1. Market Size

3.2.2. Market Structure / Ecosystem

3.3. IP Messaging

3.3.1. Market Size

3.3.2. Market Structure / Ecosystem

3.4. Social Networks

3.4.1. Market Size

3.4.2. Market Structure / Ecosystem

4. OTT Player Strategies

4.1. Overview

4.1.1. Comparing the players

4.1.2. Aggregation of communication services by OTTs

4.2. Google

4.2.1. The Complete Package by Google

4.2.2. Rich Communication Services (RCS)

4.2.3. Strategy

4.3. Facebook

4.3.1. Messaging

4.3.2. Voice

4.3.3. Stories

4.3.4. Messenger Platform for eCommerce

4.3.5. Strategy

4.4. Instagram

4.4.1. Photo and video-sharing

4.4.2. Monetisation

4.4.3. Strategy

4.5. Snap Inc.

4.5.1. Snapchat

4.5.2. Spectacles

4.5.3. Strategy

4.6. Microsoft

4.6.1. Voice and Instant Messaging Now Through Skype

4.6.2. Emailing

4.6.3. Skype for Business

4.6.4. LinkedIn (News - Alert)

4.6.5. Strategy

4.7. WhatsApp

4.7.1. Messaging and Voice

4.7.2. Business Model

4.7.3. Strategy

4.8. WeChat

4.8.1. Messaging and Voice

4.8.2. Platform strategy

5. Telco Positioning

5.1. Why are telcos concerned?

5.2. The Main Strategic Reactions by the Telcos

5.2.1. Prohibit OTT applications on the network

5.2.2. Bundling; Unlimited or Abundant Packaged Offers

5.2.3. Partnerships with OTT providers

5.2.4. Provision of telco-OTT

5.2.5. GSMA (News - Alert)-led RCSe Initiative

6. Conclusion/Strategic Analysis

6.1. OTT communications have a minimal impact on telco revenues

6.2. OTT communication services as part of the platform strategy

6.3. Telcos at crossroads: to partner - or not - with Google for RCS?

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