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World TV & Video Markets Data & Forecasts 2013-2018 & 2018-Q4, 2021 -
[January 30, 2018]

World TV & Video Markets Data & Forecasts 2013-2018 & 2018-Q4, 2021 -

The "World TV & Video markets - Data & Forecasts up to 2021 - 4Q" report has been added to's offering.

This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2013 and market forecasts up to 2021 on main audiovisual market indicators.

The report presents the analyses of experts on the main market trends as well as the upcoming evolutions.

Dataset Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV (News - Alert)
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2013-2015
  • Estimates as of the end of 2016
  • Forecasts for 2017-2021

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

Key Topics Covered:

Audiovisual consumption

  • Linear TV still holding its own
  • Top national channels continue to lose viewers

TV access technologies

  • DTH and DTT, the main purveyors of TV programming in the southern hemisphere
  • But cable still the main purveyor of TV programming worldwide thanks to China
  • Terrestrial losing ground everywhere except in North America
  • Satellite and IPTV enjoying the strongest growth
  • Network digitisation nearing completion

TV revenue

  • US TV market still the biggest money-maker
  • TV revenue rising overall
  • Except in North America where the market is taking a turn
  • First signs of fatigue for pay TV in some European markets
  • Southern hemisphere and Asia driving global growth

On-demand viewing

  • North America also number one in the VoD market
  • OTT stepping up the pace


  • US players still on top
  • Towards a consolidation of the sector

What to keep an eye on

Annexes - Methodology

  • Indicators, by country
  • Definitions
  • Pay TV market segmentation
  • Sources

Tables & Figures

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