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TAG Heuer, The Avant-Garde Swiss Watchmaker, Launches First Celebrity Fundraising Challenge Benefiting Cycle for Survival
[January 11, 2018]

TAG Heuer, The Avant-Garde Swiss Watchmaker, Launches First Celebrity Fundraising Challenge Benefiting Cycle for Survival


NEW YORK, Jan. 11, 2018 /PRNewswire/ -- TAG Heuer, the avant-garde of Swiss watchmaking, and Cycle for Survival, the movement to beat rare cancers, have announced The TAG Heuer Cycle for Survival Fundraising Challenge. The unprecedented digital competition includes notable athletes, actors and artists dedicated to fighting back against rare cancer by funding cutting-edge research.  

 (PRNewsfoto/Cycle for Survival)

With the help of its ambassadors, TAG Heuer is raising money for Cycle for Survival's 2018 campaign with a social media kick-off. 100 percent of every dollar raised goes to groundbreaking rare cancer research and clinical trials led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. TAG Heuer is the official Timepiece and Timekeeper of Cycle for Survival.

The following TAG Heuer ambassadors are participating in the fundraising challenge:

Tim Howard shared, "As a TAG ambassador, I am honored to partner up with Cycle for Survival. Its direct impact to raise funding for the research of rare cancers is critical. We have to continue to fight this battle together, and I hope to make a difference in any way I can. Join the movement and get your sweat on while helping others who really need it."

Alexander Rossi added, "Cancer has touched us all. It's hard to know what to say or do anymore – whether it's offering prayers, giving hugs or donating to charities. But let's keep doing ALL those things. Cycle for Survival is a wonderful way to raise awareness for rare cancer research, and I'm proud to be an ambassador and a fundraiser."

Each TAG Heuer ambassador has a personalized fundraising webpage where supporters can make tax-deductible donations to Cycle for Survival. TAG Heuer will match each donation that is made to the ambassador's pages. Everyone who donates to any ambassador's page will be eligible to win a TAG Heuer Cycle for Survival Connected Modular 45 watch, generously provided by TAG Heuer. The first Swiss Made luxury smartwatch powered by Intel and Androidwear 2.0 includes technical features such as built-in GPS, interactive apps and is water resistant up to 50meters.



The ambassador who raises the most money by March 31, 2018, will be declared the winner of the TAG Heuer Cycle for Survival Fundraising Challenge. For links to the ambassadors' fundraising pages and updates on the challenge, visit http://www.cycleforsurvival.org/tag-heuer-challenge.

Cycle for Survival's signature indoor cycling events will take place in 16 cities across the country in January, February and March. Registration for the 2018 events is open at www.cycleforsurvival.org. More than 34,000 participants and 230,000 donors are expected to support the movement this year.


Cycle for Survival has been named the fastest-growing athletic fundraiser in the United States for the past four consecutive years.* The movement has raised more than $145 million since it was founded in 2007, with $115 million raised in the past four years.

TAG Heuer has a long history of supporting cycling, dating back to 1946 when the brochure of Swiss watchmaker HEUER mentioned utilizing pocket chronometers to time races and trials. Most recently, the brand has partnered with the BMC Racing Team, 10 major races in the UCI international calendar and is also the Official Timekeeper of Giro d'Italia.

*Peer-to-Peer Professional Forum – 2013, 2014, 2015 and 2016 Peer-to-Peer Fundraising Top 30 Ranked by Gross Revenue

MORE INFORMATION

About Cycle for Survival

Join the Battle. Cycle for Survival is the movement to beat rare cancers. Since 2007, Cycle for Survival has raised $145 million through its signature indoor team cycling events across the United States to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. 100 percent of every donation funds rare cancer research. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Together with the movement's founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies and major scientific initiatives. For a list of events, research updates and additional information, visit https://www.cycleforsurvival.org and follow Cycle for Survival on FacebookTwitterInstagram, and YouTube

About Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering Cancer Center (MSK)—the world's oldest and largest private cancer center—has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. Today, it is one of 69 National Cancer Institute-designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between MSK's physicians and scientists is one of its unique strengths, enabling it to provide patients with the best care available as researchers work to discover more effective strategies to prevent, control and ultimately cure cancer. MSK's education programs train future physicians and scientists, and the knowledge and experience they gain has an impact on cancer treatment and biomedical research around the world.

About TAG Heuer 

TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs. Under the impetus of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, the new models, including the connected watch developed with Intel and Google, exhibit a new dynamism: faster lead times and developments to better respond to market expectations, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Our partnerships (in football, with the English Premier League, Manchester United, the Bundesliga, the Major Soccer League in the US, the Chinese Football League, the Japanese Football League and the Australian national football team, and also the World Surf League and its Big Wave Tour, the FIA Formula E Championship, the F1 Monaco Grand Prix, the BMC Racing cycling team…) and our ambassadors (the F1 Red Bull Racing Team, living football legend Cristiano Ronaldo, It girl Cara Delevingne, electronic music icons David Guetta and Martin Garrix, American star quarterback Tom Brady, Australian actor Chris Hemsworth…) all reflect the values shared by the brand – teamwork, ambition and a taste for challenge – which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it's a state of mind. TAG Heuer is an LVMH Group company. For more information, visit tagheuer.com.  

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/tag-heuer-the-avant-garde-swiss-watchmaker-launches-first-celebrity-fundraising-challenge-benefiting-cycle-for-survival-300581514.html

SOURCE Cycle for Survival


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