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engageSimply Introduces the First Programmatic Solution with Predictive Content Modeling That Grows Customer Segments Based on Trending Topic InterestsengageSimply, a marketing tech firm specialized in programmatic data and advertising, today launched the first-to-market trending topic predictive model as part of the company's current Campaign Wisdom solution; a trending topic programmatic buying platform. With the addition of the content predictive model, marketers have a powerful new way to build market segments based on trending topic interests that can engage and convert real audiences, all without sacrificing scale. Launched in 2016, Campaign Wisdom is a proprietary AI-powered programmatic buying platform with two integrated modules; a topic planning module that creates proprietary data to help brands understand which trending topics are most monetizable; and a trending topic programmatic buying platform that identifies specific, trending topic web pages and places contextually relevant brand ads on those trending topic pages. The predictive model elevates Campaign Wisdom above earlier programmatic buying solutions to be a complete strategic content planning, placement and performance platform aimed at engaging and nurturing leads through a topic-centric paradigm. "Bots don't make content journeys, only people do," notes engageSimply CEO & founder Judy Shapiro. "Our AI technology learns what topic journeys are most productive and then identifies real audiences who are engaging around these topics. This 'quality scale' topic approach leads to faster conversion because people who gather around topics are demonstrating real-time intent." Campaign Wisdom significantly expands marketers' capabilities to launch monetizable content campaigns using evidence-based content development, campaign decisioning, media risk management and creating topic scenarios to react to market conditions. "We build new, pristine data sets that continue to grow because of the unlimited number of trending topics that real audiences engage with every day," explains Eugene Peresvyetov, engageSimply CTO. "This technology is the first to link programmatic data via our own programmatic platform with real time topic data to drive better results while addressing the fraud impression issue plaguing programmatic media buying." Campaign Wisdom's breakthrough is that brands can launch "brand-to-demand" content campaigns linking brand messages to ROI-driven demand results. The range of customers include B2B/B2C advertisers and agencies including Avaya, Booz Allen, Concept Farm and AT&T (News - Alert). For more information: http://engagesimply.com/introducing-campaign-wisdom/ About engageSimply™ engageSimply, the first-of-its-kind programmatic solution, fuses the science of programmatic semantic targeting, distribution and optimization to achieve engagement at scale. Powered by a new class of contextual buying AI and real-time data, engageSimply's platform sees context in real time so campaigns can engage and convert. Investors include Mogility Capital and the company is headquartered in New York, with offices in Los Angeles and Ukraine. www.enagesimply.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20171002005567/en/ |
