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CHILI CINEMA Turns to Beamr Optimizer to Reduce Bitrate and Improve Video Streaming Quality for More Than 1 Million Subscribers
[September 12, 2017]

CHILI CINEMA Turns to Beamr Optimizer to Reduce Bitrate and Improve Video Streaming Quality for More Than 1 Million Subscribers

Italian VOD platform, CHILI (, bets on the future of video encoding by partnering with Beamr to optimize their video library for the smallest possible bitrate while retaining full original video quality. 

TEL AVIV, Israel, Sept. 12, 2017 /PRNewswire/ -- Beamr Imaging Ltd., a world leader in content-adaptive video encoding and optimization solutions, announces that Milan-based CHILI, a leading player in the Italian market for the online distribution of film and television series across a multitude of connected devices including TVs, Blu-ray players, and mobile devices, will be optimizing their entire video library using Beamr Optimizer for more than 1 million subscribers in the UK, Poland, Germany and Austria, in addition to Italy.

"As CHILI's video services exploded across Europe, it became evident that in order to best serve our customer base we needed to reduce the bitrates required to deliver the best entertainment experience", said Stefano Flamia, Co-Founder and Chief Technology Officer of CHILI, "after careful evaluation, we found Beamr Optimizer to be the best solution in the market."

Beamr Optimizer is proven to enable faster video start times with up to a 50% reduction in rebuffering events and video file sizes – without introducing artifacts or ABR incompatibilities, by keeping inside the standard of H.264. The secret is inside Beamr's patented perceptual quality measure which operates at the frame level making it the most advanced content-adaptive implementation in the world. As a result, CHILI will be offering its viewers higher quality viewing experiences tat will lead to increased engagement and ARPU. Flamia noted, "CHILI customer's stream and download videos across a wide range of network conditions and devices, and Beamr's video optimizing technology will ensure that we maintain the strictest video quality standards."

CHILI is joining a fast growing, elite class of OTT streaming services and premium video distributors who are recognizing the value of delivering higher resolution, and better quality at the lowest bitrates possible. Beamr President Eli Lubitch comments, "Beamr's patented content-adaptive optimization is providing the world's leading OTT services with the ability to reduce bitrates by up to 50% without sacrificing picture quality. Since Beamr Optimizer is easy to integrate into existing encoding workflows, our customers can rapidly deploy it within their services to lower CDN costs, which benefits the service and their end customer as less data needs to be consumed. It's a win-win for everyone involved."

For video services who are interested in experiencing Beamr's optimization and encoding solutions, the company will be exhibiting at the IBC show in Amsterdam September 15th to the 19th, in Hall 5 stand C50. Additional information may also be found at


CHILI is a European digital entertainment player. In August 2017 CHILI launched the only Entertainment Centered Marketplace offering a transactional service with Cinema Previews, New Releases, and a Digital Catalogue with more than 30.000 films and TV Series, DVD and Blu-ray discs, exclusive gadgets and more. CHILI provides its service on Smart TVs, Blu-ray players, PCs, Tablets and Smartphones with no monthly fees or activation costs.

Driven by success in Italy, CHILI has extended its market penetration further by launching the service in the UK, Polish, German and Austrian markets. CHILI is controlled by its founding managers. Shareholders include Paramount Pictures, Sony Pictures Entertainment, Viacom, Warner Bros and others (for further information visit: In Italy, CHILI is a Contributing Member of FAPAV, the Association for the Protection of Intellectual Property, copyright and related rights whose purpose is to combat all forms of illegal reproduction of movies and audiovisual content in order to protect its own members and the entire audiovisual sector. The Company is based in Milan, Italy.

About Beamr

Beamr is the leading provider of content-adaptive video encoding and optimization solutions for the world's top MSOs, OTT streaming service providers, Hollywood studios, video distribution platforms, and social content publishers. Founded in 2009 by a team of leading imaging experts, Beamr is headquartered in Tel Aviv, with offices in Palo Alto, CA and St. Petersburg, Russia. Beamr's high-performance H.264/AVC and H.265/HEVC video processing solutions are fully scalable for use in on-premise and cloud deployments. With more than 60 patents granted and pending, Beamr's content-adaptive technology is setting a new standard for quality and bitrate performance. For more information visit:, Twitter @BeamrVideo,, and Facebook @BeamrVideo.


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