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IIAR Analyst Professional and Team of the Year 2017
[July 13, 2017]

IIAR Analyst Professional and Team of the Year 2017

LONDON, July 13, 2017 /PRNewswire/ -- A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR) looked at the analysts' perception of how analyst relations (AR) professionals are performing.

"Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts' perception of AR performance," said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn). 

The survey respondents voted the best AR professionals supporting them in their day-to-day interactions with ICT vendors and service providers.

IIAR AR Professional of the Year 2017 Global and EMEA: Signe Lønberg, Loenberg AR 

"I am extremely grateful and proud to have been recognised by the analyst community for the work we do. I want to thank everyone who took part in this process, including the IIAR who are helping establish the credentials and raise awareness of the important role of analyst relations. In the many years I have been serving the analyst community, I have seen a clear development in how the IT industry is embracing the analysts and the value of their work," said Signe Lønberg / Loenberg AR (@signeloenbergLinkedIn)

Second place, IIAR AR Professional of the Year 2016 North America: Tracy Shouldice, Trend Micro

Third place, IIAR AR Professional of the Year 2016 for Latin America: Renata Barros, Cisco

"This third edition of the IIAR AR Professional of the Year shows that great practitioners need not to come from large blue chip companies or be based in the US. We're seeing tenacious, personable and experienced professionals shining through best practices. On behalf of the IIAR Board, I am delighted to congratulate Signe, Tracy and Renata for their dedication to AR," said Ludovic Leforestier, Co-Founder / IIAR Board Member and Global Influencer Relations Director at Criteo  (@lludovicLinkedIn).

IIAR AR Team of the Year 2017: Cisco

With thirteen megavendors AR teams rated by respondents, it was last year's runner-up Cisco who has been voted the best IIAR AR Team of the Year for 2017.

"Cisco is pleased to be recognized for having the leading analyst relations program in the industry as chosen by the analyst community and IIAR. By forging strong relationships with the analysts and bringing their insights into our business, our leaders value the strategic role of AR," said Amal Nichols / Director of Global Analyst Relations, Cisco (@nicholsamal, LinkedIn).

Cisco was closely followed by IBM and Oracle.

About the Institute of Industry Analyst Relations

The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. 



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SOURCE Institute of Industry Analyst Relations (IIAR)

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