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Hisense To Settle NASCAR Dispute with High-Stakes Video Game Tournament at Charlotte Motor Speedway
[April 12, 2017]

Hisense To Settle NASCAR Dispute with High-Stakes Video Game Tournament at Charlotte Motor Speedway

SUWANEE, Ga., April 12, 2017 /PRNewswire/ -- Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world, jumped into action yesterday to mediate a divisive Twitter battle between NASCAR XFINITY Series driver Erik Jones of Joe Gibbs Racing (JGR) and Clint Bowyer of Stewart-Haas Racing (SHR), both claiming to be the best gamer in all of NASCAR.

Hisense and its friends at the esports team Evil Geniuses, looking to settle the score between the racers, proposed a challenge to answer once and for all: Who's the best gamer in all of NASCAR? The solution became the Hisense Dual Threat Challenge.

On May 26th, Jones, Bowyer, Hisense, Evil Geniuses and two lucky fans will join forces to host a Halo tournament on the 16,000 square-foot Speedway TV at Charlotte Motor Speedway during the weekend of the Hisense 4K TV 300 in Charlotte. Jones and Bowyer will act as team captains, and fill their teams out with two Evil Geniuses team members and one fan qualifier.

"At Hisense, we embrace head-to-head competition in all its forms and believe that the television is the hearth of the modern home: bringing people together to watch great content or, in this case, decide who's the biggest dual threat," said Mark Viken, Vice President of Marketing at Hisense. "We're also very excited to give two lucky fans the chance to compete with some of the biggest stars of NASCAR and professional gaming for ultimate bragging rights."

For fans, the event represents a once-in-a-lifetime opportunity to put their skills on display alongside some of NASCAR and esports biggest stars. Fans will be asked to Tweet a video to the hashtag #HisenseualThreat, detailing what makes them a dual threat and why they should be considered for Jones or Bowyer's team. After two weeks of fielding submissions, Hisense will select eight finalists and the two winners will be chosen through a popular vote on Twitter.

The winners will receive full airfare and accommodations to Charlotte as well as grandstand tickets to both the Hisense 4K TV 300 on Saturday, May 27, and the Coca-Cola 600 on Sunday, May 28.

"We're very excited Hisense has provided this unique opportunity to partner with Evil Geniuses," said Heath Cherry, Vice President, Sponsorship at JGR.  "We can't wait to have Erik and Clint team up with fans to compete in Halo and see who comes out on top."

"I know they're hyper competitive on the race track, so I'll be curious to see how good Erik and Clint actually are at Halo," said Peter Dager, CEO of Evil Geniuses. "I can only hope the Evil Geniuses guys don't embarrass them too badly."

For additional information on the contest parameters and the event in general, visit

About Hisense North America and Hisense Company, Ltd.

Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China.  Hisense USA offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA's product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.

Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 14 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.

Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.

In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.

Samantha Evans
Kwittken for Hisense

To view the original version on PR Newswire, visit:

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