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TechTarget Lets B2B Tech Marketers Directly Inject Purchase Intent Insight into Marketo WorkflowsGlobal marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its Priority EngineTM purchase intent insight platform now integrates directly with Marketo (News - Alert) to help B2B marketing teams better fuel marketing automation-based efforts by leveraging TechTarget's deep purchase intent resources. Priority Engine provides direct, detailed access to ranked accounts and named prospects actively researching enterprise technology purchases in specific contextually relevant markets. This information is critical to marketing and sales organizations looking to increase their programs' effectiveness. Through the Priority Engine/Marketo integration, marketers can automate prospect uploads to their own customized Marketo instances, enabling them to quickly and easily support granular content marketing campaign activity, MQL/SQL nurturing, ABM and more. "We are excited to provide our customers using Marketo with an easy way to leverage our purchase intent insight to expand their nurturing and other marketing activation capabilities. This quick and easy integration will help marketers achieve immediate impact as they look to build pipeline," said Andrew Briney, senior vice president of products, TechTarget. "This is the first of our integrations with major marketing automation systems to be rolled out throughout the first alf of 2017." Integration with Marketo will help marketers:
To learn more about Priority Engine, view this short video or contact [email protected]. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter (News - Alert) @TechTarget. (C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners. View source version on businesswire.com: http://www.businesswire.com/news/home/20170314006029/en/ |