TMCnet News
Kahuna Mobile Marketing Index: Mobile Is Quickly Surpassing The PC For Email EngagementKahuna, the leader in communication automation, today released its second industry mobile marketing benchmark report, revealing key insights to help brands engage customers with strategic, personalized messaging automation. Among the key findings this quarter: more than 70% of customers of mobile-centric brands open their email on mobile devices. The finding underscores the importance of omnichannel integration in the age of mobile, when customers increasingly are relying on mobile devices in a wide range of communication modalities -- push notifications, in-app messaging, email, and others. To download a copy of the report, click here. "While other benchmarks are finding that roughly half of all consumers are already opening their email first on mobile devices, the numbers become even more dramatic for customers of mobile-focused brands," said Adam Marchick, CEO and co-founder of Kahuna. "Because mobile-first is quickly becoming a trend for marketers, it behooves them to watch these and other usage patterns." Launched last quarter, the benchmark series -- The Kahuna Mobile Marketing Index -- analyzes opt-in and retention rates for apps across 15 diferent verticals, including travel, sports, music, finance, and eCommerce. A quarterly report culled from anonymized data gathered from more than 39 million mobile customers, provides marketers everywhere with up-to-date insights on trends in mobile consumer adoption and behavior. Other key findings this quarter:
"Recent consumer adoption of ad-blocking tools are encouraging more brands to look closely at their owned communication channels," said Douglas Roberge, strategic services consultant at Kahuna, and author of the report. "While it is doubtful that there will be an adpocalypse -- the radical deconstruction of the advertising industry -- a long-term trend that brands can bet on is expansion of owned communications. With our quarterly benchmark, we hope to track that development in detail as it happens." About Kahuna Kahuna is a pioneer in communication automation, dedicated to empowering businesses to grow and thrive in the mobile era. We enable a new level of authentic engagement between brands and their customers wherever they are -- the web, email, mobile, social channels -- through personalized communication at scale. Powered by big data and machine learning, we help create delightful experiences for every customer with the perfect message, delivered on the right channel, at just the right time. Kahuna is trusted by Yelp (News - Alert), The Hearst Corporation, Overstock.com, The Weather Channel, and hundreds of other leading brands. Headquartered in Silicon Valley and with offices in New York, Kahuna was founded in 2012 and is funded by Sequoia Capital (News - Alert), SoftTech VC, Tenaya Capital, and others.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151104005326/en/ |