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IRI's Larry Levin and Coty's Jessica Kalinger to Deliver Insight Session at NACDS Total Store Expo
[August 24, 2014]

IRI's Larry Levin and Coty's Jessica Kalinger to Deliver Insight Session at NACDS Total Store Expo

--(Business Wire)--



Larry Levin, Executive Vice President and Practice Leader, Industry Insights, Information Resources, Inc. (IRI)

Jessica Kalinger, Director, Category Management & Shopper Insights, Coty Inc.



In this Insight Session, "Putting the Polish on your Value-Oriented Shopper," IRI's Larry Levin partners with Coty's Jessica Kalinger to demonstrate clear strategies to win the hearts and minds of America's important budget-conscious consumers and their preferences for products and channels that support their passion for beauty and value.



Powerful brands can entice new shoppers into channels where they might not typically shop. Prior to entry, it is critical for product marketers to continuously study and maintain a fluid attribute database on their existing customers in order to create a baseline for comparison for their high-value shoppers and those who tend to shop at various channels.
This joint presentation outlines the types of data Coty marketers study and how IRI, armed with the data, determined which information would bestow Coty with the "right" strategy to drive these collaborative efforts with its retailing partners. By transforming the information into actionable strategies, this presentation demonstrates how to identify and take advantage of new market opportunities.


Sunday, Aug. 24, 2014 at 10 a.m.-11 a.m. ET



NACDS Total Store Expo
Boston Convention & Exhibition Center
Room #154, Level 1
415 Summer Street
Boston, MA 02210

About the NACDS Total Store Expo:

The mission of NACDS is to advance the interests and objectives of the chain community pharmacy industry, by fostering its growth and promoting its role as a provider of healthcare services and consumer products.

The NACDS Total Store Expo is a one of a kind opportunity for retailers and their suppliers to gather to create a new dialogue that will drive not only the top line, but also operational efficiencies. By coming together across multiple functions and encompassing all products and categories available in your stores, attendees will gain new insights into your own business as well as across your company. For more information, visit

About IRI:

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

Move your business forward at

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