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Bertram Capital Invests in ECS Tuning [Professional Services Close - Up]
[August 16, 2014]

Bertram Capital Invests in ECS Tuning [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) Bertram Capital has invested in ECS Tuning, an automotive e- commerce company focusing on the Audi, BMW, Mercedes-Benz, Mini, Porsche and Volkswagen lines.

According to a release from the company, ECS Tuning is noted by its e-commerce platform, offering aftermarket parts and tools comprising an e-catalog.

"Brian and I have been looking for a financial and strategic partner that shared our vision and enthusiasm for ECS Tuning," said Tom Demrovsky, co-CEO of ECS Tuning. "The partnership with Bertram Capital will enable us to accelerate our investment in the business so we can more aggressively pursue our mission of becoming the premier one-stop shop for auto enthusiasts." Bertram said the investment in ECS Tuning combines the talents of the ECS technology team with Bertram Labs, Bertram Capital's internal team of software product strategists, software engineers, visual designers, online marketers, and social media professionals.

"We are excited to be joining forces with Bertram Capital. We have been approached by a number of firms over the past year, but we were impressed with Bertram's unique ability to leverage technology, their focus on growth, and their commitment to building the brand responsibly," said Brian Demrovsky, co-CEO at ECS Tuning.

"The company's passion is infectious," said Ryan Craig, Partner at Bertram Capital. "It starts with Tom and Brian and is reflected in every facet of the business, from ECS's proprietary products to the efficiency of its internal systems. At Bertram Capital, we target e-commerce companies that fuse unique content with proprietary products. ECS Tuning provides the foundation for a broader e-commerce platform focused on aftermarket automotive parts. We intend to expand our presence across a variety of automotive makes and believe the add-on acquisition opportunities in this sector will be numerous. We would also like to acknowledge John Tilson and the Brown Gibbons Lang & Company team for their efforts in bringing this exceptional investment opportunity to our attention." ECS Tuning is a global e-commerce platform for Volkswagen, Audi, BMW, Mercedes-Benz, Mini and Porsche automotive parts.

Bertram Capital is a Northern California-based private equity firm.

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