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Showrooming: A Multichannel Opportunity
[June 18, 2014]

Showrooming: A Multichannel Opportunity

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets ( has announced the addition of the "Showrooming: A Multichannel Opportunity" report to their offering.

Showrooming has hit retailers hard in recent years. The emergence of smartphones means that many consumers are able to look at products in a bricks and mortar store and look around online to find a better price. Among other things, online retailers benefit from having fewer overheads than physical stores, which makes them very difficult to beat on price.

Features and benefits - This case study looks at the emergence of showrooming, its effect on retailing and how retailers can take advantage of it.

- The case study also examines the strong growth of e-commerce, and particularly m-commerce, in recent years.

- The case study also looks at how retailers can provide a multichannel experience to consumers for example by using social media platforms.

Highlights - Worldwide e-commerce sales grew by 21.7% in 2012 and early estimates suggested it grew by 17.1% in 2013. M-commerce growth is outstripping e-commerce growth. According to a report by comScore, a digital business analytics company, third quarter 2013 m-commerce spending on smartphones and tablets grew at rate of 26% - New research from Google has found that eight out of 10 shoppers research products and prices on their phones in store, and some often prefer this to talking to a store employee. The survey found that one in three shoppers used their phone to find out information over asking an employee.

- Retailers are increasingly using social media to strengthen their brand, connect with consumers, and secure sales. The value of pins on Pinterest is increasing: a study by TechCrunch found that a pin generates 78 cents in sales on average, up 25 cents from Q4 2012. Additionally, on average pins deliver two site visits, six page views, and 10 re-pins Your key questions answered - What is showrooming? Why do people showroom? How have companies been affected? - How fast are the e-commerce and m-commerce markets growing? - How can retailers provide a multichannel experience? - What advantages do retailers gain by engaging with consumers on social media platforms? Key Topics Covered: OVERVIEW THE RISE OF E-COMMERCE, THE DECLINE OF STORES - The rise of e-commerce - Consumers are increasingly skipping shopping in physical stores on Black Friday - Boxing Day 2013 was the biggest shopping day ever for online retailers in the UK - Mobile commerce has grown at a strong rate - Most shoppers research products on their phones in store SOME STORES HAVE GONE ON THE OFFENSIVE AGAINST SHOWROOMING - Some stores have tried to stop showrooming or have tried to compete on price - Retailers are trying to get customers into their bricks and mortar stores SOME RETAILERS HAVE USED SHOWROOMING TO THEIR ADVANTAGE - Showrooming enables companies to provide a more personalized approach to their customer - ForeSee recommends focusing on providing a strong, multichannel experience for consumers - Many retailers are utilizing popular social media platforms to improve consumers' multichannel experiences - UK multichannel retailers are using four key social media platforms CONCLUSIONS - Retailers would be advised to take advantage of showrooming For more information visit CONTACT: Research and Markets, Laura Wood, Senior Manager. Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Retail ( .


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