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Atlas CEO to Deliver Message on Fundamental Strategies to Extend Laboratory Value within the Continuum of Care at the 19th Annual Executive War College
[April 16, 2014]

Atlas CEO to Deliver Message on Fundamental Strategies to Extend Laboratory Value within the Continuum of Care at the 19th Annual Executive War College

CALABASAS, Calif. --(Business Wire)--

Atlas Medical today announced plans for the Company's CEO, Rob Atlas, to speak at the 19th Annual Executive War College (EWC) conference to be held at the Sheraton New Orleans from April 29-30, 2014 in New Orleans, LA.

In the Master Class, "Leverage the Power of an EMPI to Increase Revenue and Extend the Value of Diagnostics," Mr. Atlas will present the steps labs and other diagnostic testing facilities must take now to convert visionary patient-centric concepts into an essential business strategy for survival and growth. Attendees will learn the methods used and benefits gained when labs adopt a patient-centric approach using an Enterprise Master Patient Index (EMPI), along with the potential consequences of continuing to function as an accession-based operation.

"A complete view of the patient record is indispensable to ensuring that labs fulfill their role as trusted consultants to their physician customers, facilitating collaboration, not just communication," stated Rob Atlas, CEO and President of Atlas Medical. He continues, "Labs can extend the value of diagnostics by organizing, processing, and sharing information in a patient-centric mode." This year's session will provide further insight into the tools, including an EMPI (or CMPI - Community Master Patient Index), that can be implemented to achieve a successful patient-centric focus and positon the lab to better support the continuum of care. This must-attend Master Class will be held at 8 a.m. on Tuesday, April 29, 2014 at the Sheraton New Orleans.

As a benefactor sponsor for 10 years, ATLAS will also be hosting a roundtable discussion entitled "Using Expertise and Technology to Overcome Today's Challenges and Create New Business Opportunities for Your Lab" at 7 a.m. on Tuesday, April 29, 2014. The panel discussion will include top industry experts who will provide their unique perspectives on key issues and challenges labs are facing today, and how diagnostic testing facilities can create new business opportunities. These top panelists will discuss topics including the role of ACOs and HIEs, the rise of patients as consumers, current IT practices, and the lab's role in extending the value of diagnostics throughout the continuum of care.

Executive War College is a gathering of laboratory executives, pathologists and industry leaders. For more information about EWC, visit

About Atlas Medical

Atlas Medical is a trusted provider of diagnostic connectivity solutions that support the continuum of care. With more than 20 years' experience in pre- and post-analytic diagnostic testing workflow, we provide our customers with peace of mind - delivering expertise and creative solutions to help solve their interoperability and business problems, on time and within budget. Our cost-effective patient-centric outreach and clinical solutions include integrated CPOE for Laboratory, Radiology, ePrescribing and other disciplines, next-generation EMPI and patient centric repository for the care continuum, along with integration to support EMRs/EHRs, ACOs and HIEs. Our advanced technology enables healthcare organizations to effectively manage their operations and reduce costs. Atlas Medical is a division of Atlas Development Corporation. For more information, visit us at

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