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Mark Straton to Lead Sales and Marketing at GridPoint
[April 15, 2014]

Mark Straton to Lead Sales and Marketing at GridPoint

ARLINGTON, Va. --(Business Wire)--

GridPoint, an innovator in comprehensive, data-driven energy management systems (EMS) that enable customers to optimize energy savings, facility efficiency and sustainability efforts, today announced that Senior Vice President of Marketing, Mark Straton, will now also spearhead GridPoint's sales force as Senior Vice President of Sales and Marketing. His senior leadership experience in sales and marketing at large organizations such as XEROX, ROLM, IBM (News - Alert) and Siemens, and start-ups such as SocialExtract, supports GridPoint's strategic goal of developing the organization for growth and scale.

Mark Straton, Senior Vice President of Sales and Marketing at GridPoint (Photo: Business Wire)

Mark Straton, Senior Vice President of Sales and Marketing at GridPoint (Photo: Business Wire)

As Senior Vice President, Global Marketing, Mr. Straton led Siemens (News - Alert) Communications global marketing divisions in enterprise networks, and in the United States led carrier networks, mobile networks and mobile phones for divisions of up to $5 billion from 2000 to 2012. Mr. Straton is most recognized for his marketing and sales expertise in managing technology disruptions successfully. While at Siemens, he led the global market brand introductions for developing portfolios including Voice-over-IP (HiPath), Unified Communications (OpenScape), Communications Convergence (LifeWorks) and communication cloud services (OpenScape Cloud Services) resulting in sales of over 50 million B2B licenses to date.

As a sales professional, Mr. Straton successfully developed marketing strategies, indirect sales channels, business development and strategic re-alignment for markets undergoing evolution. At Siemens, he effectively led the roll out of the company's first global channel marketing program, GoForward!, which transformed Siemens Enterprise Communications from a direct model to a technology hybrid channel sales model.

"Mark has proven himself as a consummate professional and leader in both sales and marketing at major global companies," said Todd M. Raba, president and CEO of GridPoint. "His extensive experience and success in rapidly growing transformational markets and indirect channel development within large organizations is crucialto GridPoint's successful growth. Integrating sales and marketing into one department is both effective and efficient as it more tightly aligns our messaging and sales programs. His detailed knowledge of the company, market, portfolio and customer base will make this a smooth transition for all parties involved."

Mr. Straton's work has been recognized throughout his career. He was named a Frost & Sullivan Marketing World Advisor in 2012 and 2014, listed in Internet Telephony (News - Alert) magazine's Top 100 Voices of IP Communications and received the Wall Street Journal Innovation Europe Technology Award. He also served on the Board of Information Technology Solutions (News - Alert) Marketing Association's (ITSMA) Solution Marketing Council for several years. He earned his Bachelor of Arts in Economics from the University of Michigan.

"The enterprise energy management industry is ripe for re-imagining as the Internet of Things (IoT) technology such as sensors, big data, cloud-based communication and wireless capabilities continue to advance fields like ours through a perfect storm of innovation," says Mr. Straton. "Our vision is to empower the energy conscious enterprise by leveraging IoT technology to monitor, measure, and manage energy in real time."

In the past year, GridPoint has consistently received industry recognition for its comprehensive energy management system having recently been named one of CIOReview's "20 Most Promising Enterprise Software Companies." In 2013, Frost & Sullivan recognized GridPoint with the Customer Value Leadership Award in Building Energy Management Solutions, and Groom Energy selected GridPoint as a top ten Enterprise Smart Grid Leader out of 200 providers.

About GridPoint

GridPoint is an innovator in comprehensive, data-driven energy management solutions (EMS) that leverage the power of real-time data collection, big data analytics and cloud computing to maximize energy savings, operational efficiency, capital utilization and sustainability benefits. GridPoint's integrated energy management portfolio of asset-level submetering and monitoring, intelligent control, energy management software and professional services can generate energy savings up to 30% and an 18-36-month payback.

GridPoint solutions are deployed at more than 12,000 sites with over 64 billion customer data points collected to date, and 100 million added daily. Customers include 6 of the top 10 retailers by total sales, 4 of the top 10 casual dining restaurants, 7 of the top 20 quick serve restaurants, leading commercial and industrial enterprises and major government and educational institutions. To learn more, visit, and keep up with the latest GridPoint news via LinkedIn and Twitter (News - Alert) @gridpoint.

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