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Synaxons investment in sales through service delivers positive growth for members
[March 11, 2014]

Synaxons investment in sales through service delivers positive growth for members

(M2 PressWIRE Via Acquire Media NewsEdge) Warrington -- Synaxon, the UKs leading dealer group for IT and office products resellers, has announced a further significant investment in driving its sales though service strategy, with the launch of its revamped iTrends marketing package.

The updated iTrends offering provides subscribing members with a quarterly 40-page catalogue^*, personalised with their logo and contact details. The catalogue contains no prices resellers are provided with separate pricing file, from which they can set their own margins.

The catalogue is designed to enhance the professional image of individual member companies, whilst showcasing new technology products from world-leading brands. The personalised catalogue can be mailed to prospects by the member company, or handed to customers in person by account management or engineering staff when visiting clients on-site.

As a cost-effective effective alternative, Synaxon partner distributor, Ingram Micro, can include the individual resellers branded catalogues inside the box with any direct own-label deliveries it makes to end-user customers on the resellers behalf.

An online virtual version of the iTrends catalogue is also available for participating members to use. This includes a visual clicker book copy, with built in video on many of the products (see A generic web banner is also available for resellers to use on their own website or as a link within emails to drive traffic to their virtual catalogue.

The iTrends full marketing solution also includes the production and delivery of two personalised, high-quality HTML e-shots per month, with fully-automated distribution. The e-shots are emailed to the members own prospecting distribution list, which is held within the secure iTrends portal and can be amended and updated by the member at any time.

Derek Jones, Managing Director of Synaxon UK, says that the enhanced iTrends package is a further major investment by the group in its service-focused approach. In the middle of last year, we decided to put much more focus on driving sales for our members through service. By providing more hands-on support and making sure they were taking full advantage of all the benefits and resources available to them as members of Synaxon.

That focused approach is now starting to pay off and the new iTrends is a significant additional investment in our membership services. The Synaxon iTrends marketing package is arguably the best value for money, inclusive marketing programme available to resellers. It enables them to promote leading IT products and brands to customers in a professional way. Its extremely cost and resource-efficient and it works.

Jones promised that there is plenty more to come in the year ahead from Synaxon. Our members are growing and thats translating into higher sales for our suppliers. They in turn are investing in more exclusive promotions and incentives, which makes being a Synaxon member even more attractive. We are seeing good growth in our active membership numbers and well continue to invest and improve every aspect of our services throughout 2014.

Closer ties with vendor partners have already seen Synaxon run focus weeks with both Cisco and Purple WiFi this year. Synaxon recently expanded its membership by taking responsibility for managing and supporting the 28 members of the Integra Computer Office Group (COG). Synaxon will be announcing further major initiatives at its UK annual conference, which takes place at the Hellidon Lakes Golf and Spa Hotel in Northamptonshire on Thursday 19th and Friday 20th June.

Sales guru Guy Arnold has now been confirmed as one of the main speakers at the event, for which the headline sponsor is Cisco. Further details will be announced shortly.

To register for the Synaxon annual conference, resellers can complete the online form at or email ( Exhibitor and sponsor enquiries should be sent to ( .

* Images of the new iTrends catalogue are available on request or can be viewed and downloaded from the following links: 1. 2. 3.

About Synaxon Synaxon is Europes largest grouping of independent IT resellers and system houses. It provides a range of services that enable resellers to enhance their marketing and build a strong presence in their chosen market and take full advantage of the extensive stock-holding and supply-chain capabilities of distributor and vendor partners. Synaxon partners have exclusive access to the unique EGIS (Enterprise Global Information System) on-line purchasing and information platform, through which they are able to locate, check availability and order products from Synaxon supplier partners. In addition, Synaxon provides a range of pro-active marketing services which reseller members can use to drive sales activity.

Synaxon is already well-established in Germany, where it has nearly 3000 partners that generate around 3 billion of gross external sales annually, representing 15 per cent of the German market. Through EGIS, these member partners have access to more than 200,000 products from over 200 distributors. Synaxon UK was established in September 2008 (fully launched in January 2009) and now has a UK reseller membership of 620 independent resellers with combined revenues of around 700 million of gross external sales.

For more information about Synaxon contact: Derek Jones, Managing Director, Synaxon UK Tel: 0844 481 5844 Mobile: 07920 114844 Email: ( Neville Street Stella Six PR T: +44 (0) 1743 246917 Skype: neville.street Twitter: @stellasixPR ( F: +44 (0) 1743 291816 M: + 44 (0) 7967 717259 E: ( ( .


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