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#3BLchat - 'CSR / Sustainability Reporting: A Marathon Not a Sprint'
[March 04, 2014]

#3BLchat - 'CSR / Sustainability Reporting: A Marathon Not a Sprint'

(3BL Media Via Acquire Media NewsEdge) SOURCE: 3BL Media, LLC DESCRIPTION:CSR and Sustainability Reports have come a long way, mostly. With increasing numbers of private sector organisations than ever before now formally producing non-financial reports, and amidst an energetic evolution of reporting frameworks, 3BL Media wanted to facilitate the exploration of how the best companies engaged with stakeholders.

We invited Henk Campher, SVP Business + Social Purpose, and MD Sustainability at Edelman and Guy Morgan, Director of Advisory Services at BSR to share their expert knowledge and fuel a 60 minute #3BLchat powered debate.

In the relatively short time period the conversation covered many of the major aspects of reporting communications and engagement, and received direct insight and best practice examples from professionals at global giants such as Cisco, Dell, SAP, Sodexo, AMD and Marks & Spencer.

As expected there were strong recurring themes around balancing data provision with storytelling, how to sustain communication all year round, understanding varying stakeholders preferred communication channels and how to inject disruption and innovation into the process.     Here’s a brief sample of the conversation… For a full list of the questions, Henk’s and Guy’s answers, plus highlights from the community check out our Storify version here.

  Keyfacts shared: ·       Total reports now over 6500 (but 180 million businesses out there) ·       First time reporting numbers peaked at just over 1200 in 2010 ·       Around 50% of all reports are from European organisations   Resources shared and by whom: 3BL Media + Team (@CJ_Schneider1 & @Karen_Ammann): 14 Twitter Chat Pro Tips by 3BL MediaCR Perspectives 2013 by Corporate RegisterCorporate Responsibility in Action – ‘Postcards from Peru’ by SymantecThe CSR Report and Effective Stakeholder Engagement by Harvard Law School ForumCisco 2013 CSR Report via 3BL MediaBeyond sustainability reports: the state of play in CSR by @ChristineBader via The GuardianSappi Fine Paper North America Report 2012 via 3BL MediaCreating change from 2008 to 2012 via Adobe CR Reports websiteEnvironmental Sustainability by Eli Lilly4 top sustainability reporting trends for 2014 via @GreenBizGuy Morgan (@gnmorgan77): Sustainability Storytelling: Creating a Narrative that Matters via BSRThree Half-Truths of Sustainability Reporting in an Era of Social Media via BSRIntegrated Report, or Integrated Reporting? via BSRNon-Financial Reporting via European CommissionThe Case for Sustainability Reporting: Does Size Matter? by @ElaineCohenCisco (@CiscoCSR) 2013 Corporate Social Responsibility Report (inc Brazil territory) by CiscoFocus Area: Supply Chain, Multiplying impact by setting high standards for suppliers by CiscoTim Mohin (@TimMohinAMD) Is Your CSR Report a Window or a Mirror? By Tim Mohin via @GreenBizShared Value (@SVInitiative) Measuring Shared Value - How to Unlock Value by Linking Social and Business Results via Shared ValueWizness (@WiznessPlatform) Auchan "Selfscan Report" via VimeoJohn Friedman (@JohnFriedman) – Sodexo Inside Sodexo – Fiscal 2013 Report by SodexoAdam Elman (@adamelman) – Marks & Spencer Shwopping Story in Senegal video by @MarksandSpencerBSR (@BSRNews) Will social media save or kill sustainability reporting? by @AronCramer & @GreenSolitaire via The GuardianBrave New World: The Impact of Social Media Networks on Sustainability Reporting via BSRIliyana Stareva (@IliyanaStareva) Calgary Zoo 2012 Annual Report via InstagramGareth Kane (@GarethKane) Glencore reveals record of fatalities and environmental fines via The Guardian © Copyright 2014, 3BL Media LLC

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