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Using Gamification to Improve Engagement, latest Blue Paper from 4imprint
[February 28, 2014]

Using Gamification to Improve Engagement, latest Blue Paper from 4imprint

MANCHESTER, England --(Business Wire)--

'Using Gamification to Improve Engagement' is the latest Blue Paper from promotional products retailer 4imprint and is available now as a free download.

The popularity of gamification as a business strategy continues apace. With organisations continuously striving to find new ways to engage and capture the imagination of both their customers and employees - gamification is providing answers.

In this Blue Paper, we'll review gamification strategies and how organisations are using them to improve and transform. We discuss what can be gamified and examine how to establish if gamification is right for your organisation as well as providing guidance and tips on how to get started.

"Perhaps part of the reason gamification is growing in popularity is because it can be adopted by any company regardless of their size or sector," says Cheryl Jackson Leafield, Marketing Manager of 4imprint UK and Ireland "and when it comes to innovation and engagement it leads to savings and opportunities. In other words, it's more than just a fun thing to do, it's a cost effective strategy."

The paper takes the reader thrugh the basic concept and terms used (in gamification strategies) and highlights companies that have had success. Conversely, gamification is not without its critics and we provide six key points that need careful consideration before such a strategy is employed and finally consider the opinion that gamification is perhaps unsustainable for the long-term.

To read this paper, visit


About Blue Papers

Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offering includes personalised gifts, printed pens, paper & notebooks, promotional mugs, keyrings, promotional cotton bags, mousemats, drawstring bags, printed sports bottles, printed USB Flashdrives, diaries & calendars, printed T-Shirts and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit

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