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OBJE Scouts Cutting-Edge Biofeedback Gaming Innovations
[February 27, 2014]

OBJE Scouts Cutting-Edge Biofeedback Gaming Innovations

SARASOTA, Fla. --(Business Wire)--

As the company works to deliver cutting-edge gaming apps to build its Novalon Games brand, OBJ Enterprises (OTCBB: OBJE) is exploring the innovative use of biofeedback monitoring to enhance users' video game experience.

Biofeedback involves monitoring of the unconscious bodily functions such as pulse, respiration, temperature and sleep cycles in order to train someone to better control that function. Now that new technology is making the collection of biofeedback data easier and more useful than ever before, it's poised to dramatically expand real-time user input into games-creating a challenging, customized experience.

"We're already seeing mobile applications that use biofeedback to help users quit smoking, lose weight and cope with anxiety, using a combination of the monitoring capabilities built into mobile devices as well as peripherals," said OBJE CEO Paul Watson. "Soon, biofeedback will be used to tailor gaming experiences to a player's physical and emotional state. It's an evolutionary leap that we plan to help lead."

While mainstream game developers are only just beginning to experiment with using biofeedback to alter the outcomes of their games, the tchnology is already enhancing treatment in the booming healthcare sector. At the SXSW Gaming Expo next month, OBJE will seek out new partners to assist with the development of bold, new games capable of helping to train, rehabilitate and even heal patients around the globe.

Through its gaming division, Obscene Interactive, OBJE is constantly striving to deliver innovative and engaging gaming products for the Apple (News - Alert) (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play market alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.

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Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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