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Larry the Cable Guy Shows Sports Fans That You Can't Beat Zero Heartburn,* Making Stops at Two of the Hottest Stock Car Racing Events This Spring
[February 20, 2014]

Larry the Cable Guy Shows Sports Fans That You Can't Beat Zero Heartburn,* Making Stops at Two of the Hottest Stock Car Racing Events This Spring

CINCINNATI --(Business Wire)--

Frequent heartburn sufferer and comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that "You Can't Beat Zero*" by offering them great "ZERO Experiences" at two top stock car races and a chance at winning Prilosec OTC's hottest wheels: a "monster" utility vehicle.

One of America's favorite comedians will kick things off at the Daytona International Speedway on February 23, 2014 from 9:00 AM - 1:00 PM, followed by another big race at the Texas Motor Speedway on April 6, 2014. At each stop, Larry will show fans why you can't beat zero* by hosting Prilosec OTC's first ever "ZERO Burn Games." Game participants will be rewarded with heaps of great free prizes, and visitors will have the chance to fill up their tanks on "ZERO Cost Concessions," courtesy of Prilosec OTC.

"Racing is one of the best sports in America, and it's best enjoyed with die-hard fans and tailgate food. When I'm out on the track all day I don't let heartburn get in the way of a good time. That's why I love Prilosec OTC! One pill a day gives me zero heartburn for a full 24 hours,* and trust me, you can't beat zero heartburn."

Fans across the country will be able to keep up with Larry's racing adventures by visiting to watch video highlights. Fans will also have the opportunity to win the ultimate tailgate accessory - a "monster" utility vehicle - and set off on an ultimate zero experience of their own by entering the You Can't Beat Zero Sweepstakes.*

From ebruary 20, 2014 until May 30, 2014 enter at for a chance to win the vehicle and a trip for two to a stock car race of your choice courtesy of Prilosec OTC.** One winner will be chosen at random to receive the prize pack, which includes two tickets to a 2014 stock car race, a "monster" utility vehicle, travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $1,000 gift card.

* It's possible while taking Prilosec OTC®. Use as directed for 14 days to treat frequent heartburn. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. May take 1-4 days for full effect (although some people get complete relief of symptoms within 24 hours). Not for immediate relief.

** Subject to availability.

Official Sweepstakes Rules

To view the official rules, visit


PRILOSEC OTC® is the #1 Doctor recommended† and #1 Pharmacist recommended OTC acid reducer‡ for the treatment of frequent heartburn for 8 straight years. PRILOSEC OTC is the #1 selling OTC heartburn medicine? on the market that can work for 24 hours with one pill a day. PRILOSEC OTC works by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. For more information about PRILOSEC OTC, visit

† Symphony Health Solutions ProVoiceTM Survey. Jan 2005-Mar 2013

‡ Pharmacy Times Surveys, Acid Reducer/Heartburn Categories 2006-2013.

? P&G calculation based on Nielsen ScanTrack FD+, 2004-2013

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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