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THE DIGITAL DELEGATE [Newcastle Journal (England)]
[February 19, 2014]

THE DIGITAL DELEGATE [Newcastle Journal (England)]

(Newcastle Journal (England) Via Acquire Media NewsEdge) ARE we talking about some strange conference cyborg? Well no, the real answer here is the fact that conference delegates, or "participants" as they should now be known, are increasingly becoming exposed to all manner of digital communications.

With the rapid rise in the number of mobile devices such as smartphones and tablets and the proliferation of apps for them, it comes as little surprise that recent industry research has indicated that events are becoming more interactive.

Only a few years ago, audiences were only just becoming used to handling interactive voting pads, whereas now, the average participant attends an event complete with 2.3 internetenabled devices.

With technology allowing event organisers to engage participants across a far greater scale than ever before, the immediate advantages in ROI are evident - savings in logistics costs being number one. It is, however, the less tangible aspects of these digital-enabled events that can provide the biggest gains - faster, more effective decisionmaking, increased productivity, improved communication and longer engagement. Collaborative systems like the SavilleIDEA platform, which can harness the growing BYOD movement, provide participants with the most flexible and intuitive environment with which to engage in an event. They are indeed helping to change the face of modern meetings and spawn the age of the digital delegate. (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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