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At Apps World 2014, Airpush Featured on High-Level Panel Exploring Monetization Strategies for Mobile App Developers
SAN FRANCISCO --(Business Wire)--
"Show me the monetization."
That could well be the call to action for Thursday afternoon's panel at
Apps World North America 2014, "Monetization as a Foundation for
Developer Businesses." Prominent on that panel will be Tan Tmangraksat,
VP of Publisher Solutions, Airpush (www.airpush.com),
a leading mobile ad platform. The company is exhibiting in Booth #101,
at Moscone Center West.
Airpush's appearance at Apps World follows closely on the heels of two
watershed developments for the company: the news last week that Forbes
has placed Airpush second on its 2014 list of "America's 100 Most
Promising Companies," and this week's announcement of a partnership with
OpenX (www.openx.com),
one of the world's leading providers of digital and mobile advertising
technology, to launch AirX, a major new private mobile ad exchange.
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WHAT:
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At Apps World North America 2014, members of the media are invited
to attend a lively panel discussion on how industry leaders are
exploring emerging trends to help drive new revenues, usage and
engagement of mobile developers. Among the themes:
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? Monetization strategies: in-app purchase, virtual currencies,
freemium, ad-supported, and premium sponsorships
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? How to increase your cart conversion, revealing the secrets
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? Exploring different ways to enhance the revenue potential of
both paid and freemium apps, tapping new revenue sources
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? How to leverage an API sharing community portal to drive new
revenues, usage, and engagement of mobile developers
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AppsWorld North America 2014 features two days of engagement and
discussion around the rapidly-growing mobile apps industry. The
developer conference and exhibition takes place at San Francisco's
Moscone Center West, Feb. 5-6. With more than 8000 developers,
mobile marketers, mobile operators, device manufacturers, platform
owners and industry professionals, the conference features keynotes,
targeted workshop tracks, 1-on-1 meetings, networking parties and
more -- all tackling a spectrum of issues across the app ecosystem.
The event also includes free developer workshop tracks and an
exhibition with 250+ exhibitors.
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WHO:
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Tan Tmangraksat, VP of Publisher Solutions,
Airpush.
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A specialist in mobile monetization with expertise in global
market, Tmangraksat was previously at Velti (News - Alert) as VP of Publisher
Solutions for the Mobclix Exchange and Velti Media. He has also
served with Yahoo!, where he was responsible for pricing and yield
optimization for the West Coast region. Tmangraksat joined Yahoo!
as part of the BlueLithium acquisition, where he contributed
strategic leadership and was instrumental in the integration and
management of the Yahoo! Ad Network on the Right Media Exchange.
He holds a degree in Political Economy from the University of
California.
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WHEN:
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Thursday, Feb. 6, 12:00 p.m. / Droid Track
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Moderating the panel will be Carlo Longino, Director of Developer
Marketing Services, Wireless Industry Partnership (News - Alert) (WIP). Joining
Airpush's Tmangraksat on the panel will be:
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? Ariel Shimoni, Director of Publisher Relations, StartApp
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? Matt Tubergen, VP of Publisher BD and Programmatic, Appia
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? Stefano Sassu, Vice President of Product Development and
Marketing, Offercast Mobile
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? Tim Jaconette, Senior Researcher - Mobile Apps, Stanford
University
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WHERE:
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Moscone Center West, 747 Howard Street, San Francisco
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