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Opportunity in the haze economy [Global Times]
[January 28, 2014]

Opportunity in the haze economy [Global Times]

(Global Times Via Acquire Media NewsEdge)     Beijing's smog has a silver lining for businesses that provide relief from pollution. Photo: CFP  China is grappling with frequent choking smog in its big cities, and environmental pollution is seriously affecting people. According to a recently instituted system of air monitoring, a maximum value for the air quality index is 500, and any more than that is dubbed "off the charts." The air quality in many cities has recently reached "off the charts."  Along with smog warnings has come the "haze economy." Products such as air purifiers, air quality testers and face masks have gradually become beacons for high sales. Even businesses like tourism and real estate are getting in on the act, creating business opportunities using slogans like "far away from the smog."Huang Xiaohong, who works in the public relations department at 5-Link Technology Company, said that work in the field of air purification is very creative. As long as you do it with sincerity, you will win praise and recognition from consumers. Word of mouth from customers is the key for enterprises to win amid fierce competition, he said.Shuangfeiyan, a famous computer peripheral equipment brand affiliated with 5-Link Technology Company, recently announced a new air purify product - the HiPuro AP-1000.

According to Shuangfeiyan, the HiPuro AP-1000 sheds the disadvantages of generations of air purifier filters by adopting a new "super purified water negative ion technology." Through a double mesh filter, PM2.5 small particulate matter, formaldehyde, bacteria and viruses are efficiently absorbed.More importantly, HiPuro AP-1000 is the only purifier with a filter that can be repeatedly washed. This means the cost of maintenance is zero.Huang said, "We generally sell five to twenty HiPuro units every day, and there is a large space for developing the product in the future, as more and more people become health conscious and concerned about air pollution. The improvement of people's quality of life also underlies the product's wide-open future. We are committed to sparing no efforts with every product we create, winning a good reputation from loyal customers.""The haze brings unprecedented investment opportunities for investors and businesses. There are also business opportunities in building materials, infrastructure, and cleaner energy. China can take the global lead in new technology vehicles, instead of repeating the mistakes of Western economies," said Chris Rynning, a Norwegian businessman who has decades of investment experience in China.As with Britain in the 1950s, China is now in the middle of industrialization. The haze has generated a series of business opportunities. How much room there is for growth depends on ingenuity.

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