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Think Outside The Inbox: Email App, Molto by Perion, Brings That "Social Feeling" To Android Phones
[January 16, 2014]

Think Outside The Inbox: Email App, Molto by Perion, Brings That "Social Feeling" To Android Phones

TEL AVIV, Israel & SEATTLE --(Business Wire)--

Today Perion (NASDAQ: PERI) announces another step towards creating a cross platform email application that can run on both iOS and Android (News - Alert) mobile devices, with the introduction of Molto for Android phones. The new app also features a redesigned inbox optimized specially for Android phones.

Molto aims to redefine how users relate to their email by bringing more personality into the email experience. Molto's unique user interface taps into the power of social networks and borrows from the look and feel users love most -- their social feeds.

Not only is Molto essential for all emailing activities, but it provides a quick reply feature similar to chat that is practical for those quick messages to people that are constantly in touch.

Molto breaks email out of its static reality and into the modern mobile age, erasing the barrier between reading emails and consuming content shared on social media. Users no longer need to labor through their inbox, but can enjoy the experience of browsing their emails. By scrolling through emails in the full view they become instantly personalized with images pulled in from Facebook (News - Alert) profile pictures and cover photos.

"The latest app is a step towards making Molto available to all users no matter what device they are using," stated Ron Harari, the General Manager of Perion's Communication Division. "We have been growing increasingly popular with our users, and not only are many recommending the app to friends, but every week the number of messages sent increases by 50%."

Molto for Android has an array of exciting new features including:

  • Redesigned Inbox - Emails are displayed in an automatically updated feed tailored specifically for Android mobile devices. Newly designed for your email inbox to look and feel like a social feed.
  • Full Message View - View your emails with the added touch of picture personalization pulled from Facebook cover photos and profile pictures. Easily read and swipe through messages.
  • Quick Reply - Enable a chat-like experience when you want to answer on the go.

Molto is now available for Android smartphones, Android tablets, iPhone (News - Alert) and iPad.

Molto for Android can be found here.

You can also download Molto for iOS here.

About Perion Network Ltd.

Perion powers innovation. Perion is a global media and internet company, providing online publishers and app developers advanced technology and a variety of intelligent data-driven solutions to monetize their application or content and expand their outreach to larger audiences. Our CodeFuel line of products is a leading self-service platform with simple integration and robust, built-in analytics that empower digital businesses to optimize distribution and maximize revenue. Since 2000, Perion has developed innovative software applications for both desktop and mobile platforms, including Incredimail, Smilebox and SweetIM. Our success in this space has positioned us to best understand the needs of publishers, and enable developers to focus exclusively on creating high-quality digital product and content. The Perion team brings decades of experience, operating and investing in digitally-enabled businesses, and we continue to innovate and create value for the app ecosystem. More information about Perion may be found at

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words "will," "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of the proposed transaction; risks entailed in integrating the ClientConnect business with Perion's other businesses, including employee retention and customer acceptance; the risk that the transaction will divert management and other resources from the ongoing operations of the two businesses or otherwise disrupt the conduct of those businesses, potential litigation associated with the transaction, and general risks associated with the business of Perion and with the ClientConnect business, including changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F/A for the year ended December 31, 2012 and the Proxy Statement of the Company filed with the SEC on October 15, 2013. Perion does not assume any obligation to update these forward-looking statements.

Source (News - Alert) : Perion Network

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