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The Great Freelancer Movement: Eight Reasons Why Your Next Job Will Be a Project [Journal of Environmental Health](Journal of Environmental Health Via Acquire Media NewsEdge) * DEMYSTIFYING THE FUTURE Editor's Note: Significant and fast-paced change is occurring across society in general and our profession in particular. With so much confusion in the air, NEHA is looking for a way to help our profession better understand what the future is likely to look like. The clearer our sense for the future is, the more able we are to both understand and take advantage of trends working their way through virtually every aspect of our lives today. To help us see what these trends are and where they appear to he taking us, NEHA has made arrangements to publish the critical thinking of the highly regarded futurist, Thomas Frey. The opinions expressed in this column are solely that of the author and do not in any way reflect the policies and positions of NEHA and the Journal of Environmental Health. Thomas Frey is Google's top-rated futurist speaker and the executive director of the DaVinci Institute®. At the Institute, he has developed original research studies enabling him to speak on unusual topics, translating trends into unique opportunities. Frey continually pushes the envelope of understanding, creating fascinating images of the world to come. His talks on futurist topics have captivated people ranging from high-level government officials to executives in Fortune 500 companies. He has also authored the hook Communicating with the Future. Frey is a powerful visionary who is revolutionizing our thinking about the future. By 2025, over 75% of the workforce will be comprised of millennials, a group many refer to as the Facebook generation. That's just over 11 years away. For big corporations this should come as shocking news. Most have been content to ride out the economic turmoil with little to no hiring, and what little did take place was rarely from this generation. Only 7% of millennials have worked for a Fortune 500 company. As most millennials have come to realize, finding a job is an entrepreneurial activity. They're selling their skills to the highest bidder, or most often, just anyone willing to pay for them. If they can't find a full-time job, a part-time one will do for now. Even project work will be fine. With scant opportunity to move into a "career position," they learn to get by with piecemeal work, often living at home because they haven't stabilized their income to the point of being credit worthy, something most landlords are quick to pick up on. After testing out a variety of filler jobs, part-time positions, and gig work, finding the next project becomes a way of life. Before they know it, they've entered the world of involuntary entrepreneurship, a path that neither academia nor any other aspect of learning has prepared them to take. But millennials are savvy networkers, connected to an average of 16 other coworkers and hundreds of other close friends. This "awareness network" is quick to spot new opportunities. Within the next 10 years, the average person who turns 30 will have worked on between 200 and 300 different projects. Here are many of the things you haven't heard about this trend, and why your next job will likely be anything but permanent. The Emerging, Course-Shifting Millennial Generation Young people today are different than previous generations, but maybe not in ways that you think. Here are 15 fascinating facts about millennials: 1. By next year, millennials will account for 36% of the U.S. workforce and by 2025, they will account for 75% of the global workplace (U.S. Bureau of Labor Statistics/the Business and Professional Women's Foundation). 2. Only 6 in 10 millennials have jobs, and half of those are part-time (Harvard University). 3. Over 280,000 American college graduates were working in minimum-wage jobs in 2012 (Wall Street Journal). 4. Forty-eight percent of employed college graduates work in jobs that don't require a four-year degree (Center for College Affordability and Productivity). 5. Sixty-three percent know someone who had to move back home because of the economy (Pew Research). 6. Thirty-five percent of employed millennials have started their own business on the side to supplement their income (Iconoculture). 7. Ninety percent say being an entrepreneur is really a mindset instead of just the role of a business owner (Millennial Branding/ oDesk). 8. Over 63% of Gen Y workers have a bachelor's degree (Millennial Branding/PayScale). 9. They are now on track to become the most educated generation in American history (Pew Research). 10. Ninety-two percent believe that business success should be measured by more than just profit (Deloitte). 11. Fifty-six percent of Gen Ys won't work at a company if they ban social media access (Cisco). 12. Sixty-nine percent believe office attendance is unnecessary on a regular basis (Cisco). 13. Average tenure for Gen Y is two years (it is five years for Gen X and seven years for baby boomers) (Millennial Branding/ PayScale). 14. It costs an average of $24,000 to replace each Gen Y employee (Microsoft Experience, Inc.). 15. Millennials will account for 40% of the voting electorate by 2020 (Center for American Progress). With this backdrop, let's look at how the millennial generation is about to collide with some of the other driving forces in the business world. The Shift to Project Work Millennials are in the driver's seat. It may not feel like it to them, but they come with far more flexibility, a less-encumbered lifestyle, and a resilience that makes them perfect for doing project work. Their willingness to "do what it takes," coupled with an innate ability to shift gears quickly, is positioning them for an adventurebased lifestyle with far greater freedom and an ability to select meaningful work, two things that mesh very well with Gen Y thinking. Here are eight overarching drivers that will make this shift to project work seem exceedingly normal: 1. Companies Are No Longer a Place For many companies, the need for a physical location is either dwindling or disappearing. Business is becoming very fluid in how it operates, and the driving force behind this liquefaction is a digital marketplace that connects buyers with sellers faster and more efficiently than ever in the past. Even though Yahoo and others are pushing for a more in-house workforce, the overarching trend is still in the other direction. Yes, physical businesses will still exist in the future, but the concepts of proximity and place will have less value in the years ahead. 2. Freelancer Toolbox Is Improving The Internet is a sophisticated communication toolbox able to match the needs of a business with the talent of individuals in far more precise ways than ever before, and these tools are getting better every day. As an example, oDesk, the online work marketplace, recently announced they hit the magical tipping point of $1 billion in brokered work between businesses, many of them solopreneurs and freelancers who moonlight, and in many cases earn their entire living online. According to MBO Partners' "State of Independence in America" report, the number of independent workers is expected to rise to 23 million by 2017. 3. Proliferation of Long-Tail Job Niches In the past, if you produced a product that only appealed to 1 in 35,000 people it was a very hard sell. Few retailers would have wanted to carry that product on their store shelf. Today, however, the Internet enables us to connect buyers and sellers of niche products far more efficiently. The same goes with niche skills. With niche skills and niche demand for those skills, people specializing in econometrics and Robotframe are well suited to be freelancers. They can charge a premium for their service, but employers only need them for short periods of time. 4. Companies Have an Obligation to Hire the Fewest Number of People They Can Get Away With Hiring a full-time staffer is an expensive proposition. According to Microsoft, it costs them $24,000 to replace a Gen Y worker. Over the years a tremendous number of laws have been written to govern the employer-employee relationship, and managing a business in what some would term an onerous human resources environment have many searching for alternatives. The overhead costs alone for the average full-time employee in the U.S. are now in excess of $10,000 per year. For these reasons, companies have an obligation to hire the fewest number of people they can get away with. They have an obligation to their shareholders, current staff, and even their customers to find cheaper ways of doing business and to survive. As a result, employers are constantly looking for ways to circumvent the traditional hiring process. 5. The Appeal of the Sampler Path When stepping into a brewery or winery it's easy to get overwhelmed with dozens of choices. To solve this problem, most places simply offer a sampler tray to allow you to taste your way to a good decision. Similarly, most young people have little understanding of the job that will best fit their personality, giving the sampler approach great appeal. Working a dozen projects in a dozen different industries will naturally give someone a better appreciation of the work involved and will offer a more logical approach to finding their best career choice. 6. The Freelancer Benefit Package No, being a freelancer doesn't come with health insurance, vacation time, or a 401k plan. But what it does offer is far greater. You're in control so you get to decide who you want as a client, when you're available for work, and most often, how much you'll get paid. Yes, sometimes you'll get fired from a project, but you can also fire your client. Freelancing done right will give you a far higher salary, a far more influential circle of friends, and an ability to make a difference. 7. Freelancing Can Create a Powerful Win-Win Relationship People who hire a freelancer have respect for your abilities. At the same time, with any good relationship, you'll have respect for the work they're trying to accomplish. Over time you'll be able to influence the nature of projects, as well as the path to accomplishment, and take pride in your achievements. Rather than settling for whoever wanted to hire you, you have the ability to migrate to the top quickly, avoiding all the infighting and office politics involved in climbing the corporate ladder, sway people's thinking, and make a meaningful difference along the way. 8. Ability to Control Your Own Destiny Naturally the greatest appeal comes from the feeling of being in control. Rather than letting some manager decide every detail of your life-when to arrive, what your priorities are today, and who you get to work with-as a freelancer you get to sit behind the steering wheel of your own life. Certainly, when you choose the life of a solopreneur, not everything is within your control. And not everyone can manage all the variables of a project lifestyle. But for those who can, the differences are startling. When you add up all of the positives- flexibility, freedom, purpose, meaning, and an ability to control your own destiny-the freelancer lifestyle brings with it some powerfully compelling reasons to switch. Business Colonies Since many freelancers won't be good at lining up one project after another, I have predicted that many of today's coworking facilities will begin to evolve into what I call Business Colonies. Most coworking spaces consist of an aggregation of talent with additional capacity to take on extra projects, so this makes them a natural forerunner. However, Business Colonies will form in many different ways. Some will be private colonies run by large corporations. Others will form around a specific talent pool with specialties in such areas as metallurgy, bioinformatics, data mining, social mapping, or video production. Still others will be nonprofit colonies formed around a specific cause like clean water, halting the spread of malaria, or rebuilding Haiti. Final Thoughts The business world is constantly being tasked with doing more for less. Virtually any company that cannot find ways to do things more efficiently and reduce costs will not survive. Typically the largest number on a company balance sheet is the cost of labor. Business colonies are an organic process of matching labor to projects for the exact duration of the contract. No more, no less. Overhead costs, compliance, and accounting issues are all minimized to improve the overall efficiency of the operation. I don't see business colonies as a way for corporations to take advantage of cheap labor, although some may try. Rather, the coming era of skill shortages will put talented people in the driver's seat with many commanding increasingly high rates for their unique abilities. Over time, people will be credentialed by the colonies they are associated with. Each colony will carry a certain pedigree, and the earliest among them will become the Harvards and Yales of the colony world. In the future, few will be able to relate to the elaborate hiring and firing systems that we use today. As we enter the era of freelancers and business colonies, business, as we know it, will become a thing of the past. Interested in sharing your thoughts? Go to www.FuturistSpeaker.com. Corresponding Author: Thomas Frey, Senior Futurist and Executive Director, DaVinci Institute®, 511 East South Boulder Road, Louisville, CO 80027. E-mail: [email protected]. (c) 2013 National Environmental Health Association |