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Ninja Ultima™ Blender Introduces New Technology for Ultra-Smooth Nutrient Rich Juices
[September 26, 2013]

Ninja Ultima™ Blender Introduces New Technology for Ultra-Smooth Nutrient Rich Juices

NEWTON, Mass. --(Business Wire)--

The new Ninja Ultima™ Blender, from innovative housewares developer Euro-Pro, pulverizes whole fruits, vegetables and ice and delivers silky smooth, cool, nutrient complete juices with a consistency unmatched by any other traditional blender currently in the marketplace. The Ninja Ultima™ Blender makes whole nutrient rich juicing possible, a method that incorporates the entire fruit or vegetable, including all of its valuable nutrients.

Ninja Ultima(TM) Blender Introduces New Technology for Ultra-Smooth Nutrient Rich Juices (Photo: Bus ...

Ninja Ultima(TM) Blender Introduces New Technology (News - Alert) for Ultra-Smooth Nutrient Rich Juices (Photo: Business Wire)

The Ninja Ultima™ Blender accomplishes this through its groundbreaking and patent pending Dual-Stage Blending Technology, supported by 1500 watts and 2.5 peak horsepower. Ninja's signature Total Crushing blades work in unison with newly developed High Speed Cyclonic blades. The Total Crushing™ blades on top break down whole fruits, vegetables, seeds and ice in a matter of seconds as the High Speed Cyclonic Technology blades on the bottom blend ingredients into silky smooth, grit free beverages, giving consumers the most powerful blender* at one third the cost of the Vitamix® 750**. Plus, the blender is hands-free, requiring no use of a tamper or the added step for consumers to push content toward the blades.

In addition to Dual-Stage Blending, The Ninja Ultima™ Blender features a PRO Variable Speed. With a range of speeds from 3,700 to 24,000 RPM, the consumer now has the versatility to prepare recipes perfectly, from blending perfectly smooth soups and beverages, grinding meats, chopping herbs, emulsifying dips and mixing cake batters.

"A desire to offer consumers nutrient rich whole juicing options sparked the idea for the Ninja Ultima™ Blender," says Mark Rosenzweig, CEO of Euro-Pro, the company that develops Ninja® housewares products. "Designed with the home-chef in mind, we went one step further creating a powerful and versatile appliance equipped to take healthy meals from start to finish all in one blender."

The Ninja Ultima™ Blender's high power, variable speed and patent pending blade system competes with high-end professional blenders, including Vitamix®.

Nutrient Complete Juicing

The Ninja Ultima™ Blender makes healthy eating easier by offering consumers a powerful way to turn whole fruits and vegetables into nutrient complete juice and smoothies, while maintaining the beneficial fiber and pulp that traditional juice extractors remove. Leafy greens, stems and seeds are all blended into a consistency comparable to traditional juicers in the marketplace, leaving consumers with the smoothest of smoothies. Some of the benefits of nutrient complete juicing™ include increased energy, improved digestion, weight loss, lowered cholesterol and a reduced risk of heart disease.

More information about the Ninja Ultima Blender:

The Ninja Ultima™ Blender series includes an extra-large, 72 ounce multi-tasking pitcher, two 16 ounce Single Serve cups with Sip & Seal™ to-go lids and an 8 cup capacity food processor bowl that can make up to 2 pounds of dough in 30 seconds. Even cleanup with the Ninja Ultima™ Blender is simplified with its dishwasher-safe detachable parts crafted of 100 percent BPA-free plastic.

The Ninja Ultima™ Blender is available at major retailers nationwide September 2013 starting at $199 MSRP.

For more information about the Ninja Ultima™ Blender and additional Euro-Pro® products please visit, You can also learn more on Facebook (News - Alert) at and @NinjaKitchen on Twitter (News - Alert).

About Euro-Pro

Euro-Pro, an innovative leader in the housewares industry, creates products that make consumers' lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers. Euro-Pro, Ninja, Ultima, and Ninja Ultima are trademarks of Euro-Pro Operating LLC.

*Based on wattage of blenders available at retailer under $250 at time of printing.
**Based on Vitamix® 750 Model and 32 ounce dry grain container. Vitamix is a registered trademark of Vita-Mix Corporation.

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