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Flash is old hat; the next generation is flipgorilla!
[June 18, 2013]

Flash is old hat; the next generation is flipgorilla!

VIENNA --(Business Wire)--

With flipgorilla, a platform based on HTML5 and CSS3 for publishing PDF documents as flip books on all modern (including mobile) browsers and devices has been developed for the first time. This innovative service is available at and can be used for up to 100 pages free of charge.

"Other typical online brochures still rely on Flash and are therefore unavailable on many mobile devices, such as the iPhone (News - Alert) or iPad. flipgorilla solves this problem using the most up-to-date technology - and it's easy to use", explains Rainer Scharinger, Managing Director of Reichl und Partner eMarketing.

Functions and features

flipgorilla is "software as a service". Users simply upload a PDF and within a matter of seconds, the online publication can be embedded into websites, online shops and blogs (also with responsive design) or disseminated over social media such as Facebook (News - Alert), Twitter or Google+. On mobile devices, the format is automatically adapted to the orientation. Another advantage with flipgorilla is that all links in the PDF are recognized automatically and are active in the publications. This feature is, for instance, particularly important for campaign leaflets with links to products in an online shop.

With websites featuring Google (News - Alert) Analytics, the use of embedded flipgorilla publcations is monitored and documented automatically.

When used with Enterprise Edition, flipgorilla can be individually adapted to the company's corporate design.

Using flipgorilla

flipgorilla offers far more options than just converting a PDF document into an online brochure. As part of an individual programming, Reichl und Partner eMarketing can supplement publications with animations, videos or image galleries, transforming a prospectus or brochure for online users into a multimedia experience. In a further flipgorilla development stage, videos, image galleries and links can be inserted using an easy-to-use online editor.

Current examples of how to use flipgorilla are available on the flipgorilla blog at One company that is already benefitting from the options provided by individual supplements of flipgorilla publications is voestalpine steel division. The multimedia elements include voice-overs, complex individual animations and the insertion of videos.


Who's behind flipgorilla?

flipgorilla was developed by Reichl und Partner eMarketing GmbH, (, the online division of the Reichl und Partner Communications Group (, an agency group comprising an advertising agency, media agency, online agency, social media agency, PR agency and an events agency with offices in Austria, Germany and Switzerland.

The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.

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