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iNvolved Media Unveils Video StoryEngine
[May 31, 2013]

iNvolved Media Unveils Video StoryEngine

May 31, 2013 (Close-Up Media via COMTEX) -- iNvolved Media, a company focusing on paid social, mobile and Web advertising, introduced Video StoryEngine, a proprietary interactive video engagement layer seamlessly operating across Social, Mobile and Premium Web content.

Interactive and gamified video content appears across the company's distribution of media placements. This combination has resulted in increased impact, recall and response to brand messaging.

According to a release, iNvolved Media's new technology has been in beta testing with brands since Q4 2012. One of the company's first initiatives included the successful Speed Stick Super Bowl spot, "Unattended Laundry: You needed the machine. You got caught panty-handed." iNvolved Media utilized the new technology to reach millions of male sports enthusiasts across more than 500 sports sites and within the Facebook News Feed during Super Bowl Sunday. The company delivered an interactive, 'gamified' version of Mennen Speed Stick's video creative across social, mobile and sports-related Web sites. Hundreds of thousands of people engaged with Video StoryEngine's trivia game asking, "What did this guy pickup at the laundry mat?" 94 percent of respondents answered correctly.

iNvolved Media said its offering includes both the development of the interactive video engagement layer and distribution of these units across the company's media network of publishers that accept this new capability. As a Facebook Preferred Marketing Developer, this includes the Facebook News Feed. Distribution also includes desktop and Mobile Web as well as Apps for both iOS and Android devices.

The video layer resonates with consumers, as digital video completes the brand lift message association 8.3 percent-20.5 percent over the control. Video StoryEngine drives further user engagement through the Facebook News Feed placement, with 65 percent of "Likes" occurring in the News Feed. Users are 40 to 150 times more likely to consume branded content in the News Feed than on a brand page. Video StoryEngine also includes social hooks into Twitter, Google+ and Pinterest.

"We recognized through testing thousands of campaigns that initiatives using interactive video challenges and social hooks convey a brand's story best," said Neal Weinberg, Founder and CEO iNvolved Media. "The challenge is always about engaging the user to 'lean in' to the video content, remember the message and take action. We offer this seamlessly across social, mobile and web. Video StoryEngine is our solution. Brands can create much deeper engagement while layering in Precise Interest targeting AND consumer purchasing data. Our media distribution, comprised of Facebook and over 10,000 web publishers, allows reach on a massive scale." iNvolved Media noted that it also incorporates rewards partners such as Best Buy, American Airlines, Virgin and others that consumers find valuable, fun and enticing. These offerings are built around very unique brand challenges. Video content delivered through Video StoryEngine sees significant increases in recall, response, sharing, likes and comments compared to videos that are not delivered through the new platform.

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