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Protect your network from signalling storms - introducing Jinny's Diameter Signalling Control Solution
[February 18, 2013]

Protect your network from signalling storms - introducing Jinny's Diameter Signalling Control Solution

DUBLIN, Feb 18, 2013 (PR Newswire Europe via COMTEX) -- - Jinny Software to demonstrate its Diameter Router at Mobile World Congress 2013 DUBLIN, Feb. 18, 2013 /PRNewswire/ -- Jinny Software, a leading global supplier of messaging, call completion and rich communications today announces the launch of it's Diameter Signalling Control solution - Jinny's latest addition to it's broad portfolio of innovative and scalable solutions.

Jinny's solution experts will be showcasing demonstrations of the Diameter Router at Mobile World Congress in Barcelona, February 25th through March 1st 2013. These demos will take place in Jinny Meeting rooms located in Gran Fira Hall 2 Meeting Room 2MR140 and 2MR142.

Signalling traffic is growing at a rate that far outstrips the exponential growth in data traffic The growing use of mobile broadband dongles, smartphones and tablets on mobile networks is driving a massive increase in data traffic. As data traffic grows exponentially, so too does the signalling traffic.

In 4G networks, Diameter has outgrown its roots as an online charging protocol, replacing legacy signalling protocols for mobility and charging control with a single flexible protocol. " The convergence to a single signalling protocol simplifies the signalling landscape," explains Richard Choi, Jinny Chief Commercial Officer. "However, it does not reduce the complexity of the signalling flows between the network elements." Signalling Storms are on the horizon With new LTE networks going live every month and with LTE set to replace legacy networks in the coming years, Diameter signalling traffic today is growing faster than originally predicted, creating new bottlenecks and signalling management pain points in the networks. Today these new networks are being threatened by veritable signalling storms.

"In 4G networks, Diameter and SIP signalling is the glue that binds various elements in the control plane of LTE networks," said Max Wilkie, Jinny CEO. "Today, Diameter Signalling Control solutions are required to manage network scalability, protocol interworking, traffic management, load balancing, intelligent traffic routing and appropriate charging for a multitude of data services." Why choose Jinny's Diameter Signalling Control solution Jinny's Diameter Signalling Control solution is designed to meet all of the above requirements and exceed the challenges of this network evolution. To ensure continuity of services across all parts of the multi-mode network, Jinny's Diameter Router can be deployed to ensure Diameter signalling is optimised and scales across evolving networks - a truly future proof solution.

About Jinny Software ( []) Jinny Software offers a comprehensive range of messaging, call completion, mobile advertising and rich communications solutions. Jinny's 750 million+ subscribers are spread across 60 countries and include mobile network operators, virtual network operators and enablers, as well as other enterprises.

Jinny Software operates from its headquarters in Dublin, Ireland and supports more than 300 platforms in over 60 countries.

Jinny has 9 offices on 5 continents. The service teams are located in Brazil, Ireland, Kenya, UAE and Malaysia and are engaged in a range of key functions across implementation, project management, support and training.

Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

For further information please contact: Deirdre McGowan Jinny Software Ltd., 29 North Anne Street, Dublin 7, Ireland.Tel: +353-1-887-2643Email: [] Web site:

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