TMCnet - World's Largest Communications and Technology Community



OneIMS Launches Rebranding, Redesigned Website for B. T. Trucking, Inc.
[February 05, 2013]

OneIMS Launches Rebranding, Redesigned Website for B. T. Trucking, Inc.

Chicago, IL, Feb 05, 2013 ( via COMTEX) -- OneIMS is pleased to announce the launching of a rebranding campaign for B.T. Trucking, Inc. The Chicago website firm has given the trucking company a rebranded look and a redesigned website that's more user friendly. The new look was a big deal for the trucking and transportation company.

B.T. Trucking originally came to OneIMS for several things. One was to create a new identity in order to update their brand and better express the company's new direction. In order to do this, OneIMS developed a logo for each B.T. division that's bold and minimal with a hexagonal element that's used throughout the branding of website.

The icon is used in the separate logos including the main brand (BT), the shipping section (BT Trucking) and the logistics section (BT Transportation Group) of the company. The new logos also incorporate a blue lightning bolt to represent the company's original name, Blue Thunder.

"Our client wanted more than just a new look. They wanted a new brand that appeared modern, yet was consistent with their business goals moving ahead into the future," said Samuel Thimothy, VP of Sales and Business Development at OneIMS. "Not only did we give them new logos, but we also rebranded their name, division names, trucks and website." Another task for the professional web design agency, most importantly, was redesigning the B.T. Trucking website. Because of this, OneIMS decided to completely rebrand the B.T. Trucking company in order to make the website accurately demonstrate their new business direction. The first step to this process was figuring out a way to better communicate with B.T.'s clientele.

OneIMS decided that B.T.'s clients and website visitors came down to three user types: users needing to ship something, users looking for logistics assistance and driver's looking for work. To make sure these users types could quickly find the information they need, OneIMS simplified the redesigned website. Now users can quickly find exactly what they're looking for, regardless of what their business needs might be. OneIMS also decided to include client and employee testimonials, which are used throughout the site, to help build credibility with the users.

Thanks to the help from OneIMS, B.T. Trucking's website is now cleaner. It also matches the level of professionalism that they want to express to potential clients and employees.

"We, as well as our clients, are extremely happy with how the rebranding and website turned out," continued Thimothy. "We're confident that B.T. Trucking will move forward well and beyond their original business aspirations." For more information about OneIMS, their graphic design and integrated marketing services, visit their website or call 1-888-ONE-IMS-1.

About B T Trucking, Inc.

B.T. Trucking, Inc. is a family-owned freight shipping and trucking company based out of Broadview, IL. Founded in 1988, B.T. Trucking delivers quality service and special attention for every client. For more information, visit their website at

About OneIMS Chicago web development agency OneIMS is an award winning firm that specializes in graphic design and offers a wide variety of web capabilities for their clients. For more information about OneIMS and their other services, please visit or call 1-888-ONE-IMS-1.

Read the full story at

[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy