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Research and Markets Adds Report: Telco OTT Service Case Studies: Next-Generation Mobile Voice and MessagingFeb 05, 2013 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of the "Telco OTT service case studies: next-generation mobile voice and messaging" report to its offerings. In a release, Research and Markets noted that report highlights include: Self-cannibalising certain revenue streams may well be the best long-term strategy for many mobile operators. Operators are launching their own next-generation voice and messaging services in an attempt to counter the threat from operating system and app providers. Many operators are pursuing a standards-based route to market, typically based on IMS deployment (for example, RCS). Others are developing proprietary over-the-top services, otherwise known as 'telco OTT' offerings. This latter group is the focus of this Viewpoint. This Viewpoint provides: - an overview and assessment of the different approaches to 'telco OTT' offerings, focusing on four broad categories: - voice over Wi-Fi - one number, multiple devices - IP-based messaging - advanced call management. - nine case studies of 'telco OTT' communication services: - A1 over IP (Telekom Austria) - Libon Voicefeed and Address Book (Orange) - Bobsled and Clever Connect (T-Mobile) - Netphone (Smart Communications) - Rogers One Number (Rogers Communications) - freeyah (T-Mobile Poland) - TU Me (Telefonica) - Tele2 +46 (Tele2) - TU Go (Telefonica). - recommendations for operators. Companies Mentioned: - Telekom Austria - Orange - T-Mobile - Smart Communications - Rogers Communications - T-Mobile Poland - Telefonica - Tele2 - Telefonica Report information: researchandmarkets.com/research/rhxwtz/telco_ott_service ((Comments on this story may be sent to [email protected])) |