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Attensity Appoints Kirsten Bay as New President and CEO
[January 30, 2013]

Attensity Appoints Kirsten Bay as New President and CEO

PALO ALTO, Calif., Jan. 30, 2013 /PRNewswire via COMTEX/ -- Attensity (, the leading provider of enterprise customer communication analytics and engagement solutions, today announced that J. Kirsten Bay has been appointed as the company's new President and CEO. Bay succeeds Ian Bonner, who will continue to serve Attensity as chairman of the board.

(Photo: (Logo: "Kirsten's ability to develop and implement business process integration plans with growing companies makes her the ideal candidate to lead Attensity," said Bonner. "I'm delighted to pass the reins on to Kirsten, and am extremely confident of her abilities to guide the company through its next growth phase." Current chairman David Hartford of aeris CAPITAL AG will remain on the board.

Bay brings to Attensity nearly 20 years of strategic process and organizational policy experience derived from the information management, finance and consumer product industries. She is an expert in advising both the public and private sector on the development of econometric policy models. Most recently, as vice president of commercial business with iSIGHT Partners, Bay provided strategic counsel to Fortune 500 companies on managing intelligence requirements and implementing customer and development programs to integrate intelligence into decision programs.

"I am thrilled to join Attensity at such an exciting time," said Bay. "Attensity is truly the pioneer in developing analytic and engagement products powered by semantic technologies. Mining Big Data has created a terrific opportunity for Attensity to apply its text analytics and customer engagement solutions in large corporations and the public sector." Attensity's flagship products include the Attensity Pipeline, the world's first real-time, semantically annotated social media data stream built to collect data from more than 150 million social media and online sources. Results from the Attensity Pipeline are fed to Attensity Analyze, including its Attensity Command Center component for real-time social analytics, with the capability to deliver results to the Attensity Social CRM application, Attensity Respond.

About Attensity(TM)Attensity's enterprise social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. Attensity offers on-premise, hosted and cloud solutions with mobile functionality for smartphone and tablet devices. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Cisco, JetBlue Airways, Lloyd's Banking Group, Travelocity, Verizon and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

©2013 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. All rights reserved.

Contacts:Catherine van Zuylen, Vice President, (650) 433-1700, cvanzuylen@attensity.comLisa Hawes, Sterling Communications, (408) 884-5155, SOURCE Attensity

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